SEO

Microsoft Launches Experimental Search Site Tafiti

Built on its new Silverlight application, Microsoft last night released a new, experimental search site dubbed “Tafiti,” which means “do research” in Swahili. You’ll need to download Silverlight to use the engine, which offers a richer “visualization” of Microsoft Live search results.


It offers Web, RSS, image, news and book search presented in a rotating carousel. It also offers the ability to drag and save search results.

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The most provocative (though perhaps impractical) aspect of Tafiti is its “Tree View” that literally indicates search results as leaves on a tree. Don’t see this as a serious search engine competitor, but rather an interesting interface experiment, which is where a great deal of innovation will undoubtedly take place over the next few years.

Postscript From Danny: I mostly thought this was unnecessary eye candy — fun to play with, but nothing particularly intuitive. The ability to drag and drop results into a scratchpad was neat, but you can do this with some services on Live Search already (images, last time I looked). But the news results display was cool — listings were put up as if they were on a newspaper page. Still, there was nothing intuitive about why one story was bigger than another.

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About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.