Microsoft Shutting Down adCenter Analytics Beta

Microsoft said it was closing its adCenter Analytics beta program:

Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space.

The insights you’ve contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft’s future in this space. You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end of life plan, the beta was very much a success.

It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs.

Vanessa posted about the program when it launched in late 2007.

It’s not clear whether this is the end for a home-grown Microsoft analytics solution or merely a pause before a different product is introduced in the future.