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Microsoft, Yahoo Appear To Dig In Their Heels

Both the Wall Street Journal and CNET are reporting about an apparently unsuccessful meeting between Microsoft and Yahoo this week. According to the Journal, “The Microsoft executives showed no willingness to raise their cash-and-stock offer, and the Yahoo camp continued to refuse to enter formal negotiations without a sweetened bid, people familiar with the matter say.”


While it has seemed that a Microsoft acquisition was all but certain, outwardly Yahoo and its various representatives betray no such willingness to concede that. Indeed, Yahoo continues to race ahead with numerous initiatives that assume the company will remain independent.

The shareholders are the key to resolving the stalemate. Yahoo reports first quarter earnings for 2008 on Apr 22. If Yahoo performs, it will buy itself more time and options. If not, the drumbeat will get even louder from institutional shareholders to accept the bid.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.