Minor AdWords Quality Score Update Last Night

Google has informed me they have made a change to how they measure landing page quality, which will impact the overall quality score of your ads.

I was told that this was a minor update and should not impact the “vast majority of advertisers.” However, some advertisers will see an increase in their minimum bids and quality score. I have reported at the Search Engine Roundtable occurrences of advertisers noticing their minimum bids increasing overnight.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.