Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets To Be Annoying

In a new article from eMarketer and Lab42, information was released around brands and Promoted Tweets.  Surprisingly, 89.4% of users polled stated that they follow a brand’s Twitter account.  Most users (30.6%) follow 1-5 accounts and 8.2% follow over 50 accounts:

Additional information from the report showed promising results about Twitter’s Promoted Tweets product.  Overall user sentiment towards Promoted Tweets is very positive.  Only 10.9% of users thought that Promoted Tweets were annoying, while the other 89.1% liked ( or were indifferent to) Promoted Tweets.  More users, 14% of respondents, actually retweeted a Promoted Tweet.

The report also shows that many users find Promoted Tweets to be helpful.  21.6% of users have received a discount from a Promoted Tweet, and 21.2% have learned about new brands through a Promoted Tweet.

See the full eMarketer article for more information.