Need A Medical Center Phone Number? Local Search Might Give The Wrong Number

Mike Blumenthal has a detailed look at some of the inaccuracies Google Maps and other local search engines have when it comes to phone listings of medical centers. He writes: “The medical center phone data is in critical condition and in need of intensive care.” Mike has been following these inaccuracies for a while and […]

Chat with SearchBot

Mike Blumenthal has a detailed look at some of the inaccuracies Google Maps and other local search engines have when it comes to phone listings of medical centers. He writes: “The medical center phone data is in critical condition and in need of intensive care.”


Mike has been following these inaccuracies for a while and has come up with a grid showing the “extraneous” phone numbers listed for some “advanced medical services” facilities listed in Google Maps.

Google does now provide a way to report inaccurate data as well as give business the ability to update their listings. Mike feels that “medical center phone data is in critical condition and in need of intensive care.” He explains:

Only 2 of the 13 markets did not have listings showing 4 or 5 phone numbers. 18% of all listings showed 3 or more phone numbers despite low verification rates through the Local Business Center. And if you live in Fargo, ND it appears by Google’s account that there are more medical phone numbers than there are doctors.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.