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New Ad Status Info Added To AdWords

Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature is expected to be especially helpful for folks placing ads in categories restricted by the company’s advertising policies. To view an ad’s status, hover over the speech bubble in the Status […]

Pamela Parker on March 21, 2012 at 1:27 pm | Reading time: 1 minute

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Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature is expected to be especially helpful for folks placing ads in categories restricted by the company’s advertising policies.

To view an ad’s status, hover over the speech bubble in the Status column of the Ads tab that is next to the ad you want to diagnose. The status will pop up with default keywords and geographic targeting pre-populated. If you want to check the status of other keyword/target combinations, those can be edited in the pop-up.

Ad Diagnosis

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The new functionality, like the ad preview and diagnosis tool, is part of a push at Google to provide advertisers with additional insights into problems with their ads.

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Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.