New AdWords Editor Update For Enhanced Campaigns

Google rolled out a new version of AdWords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns.

New capabilities include:

• Bid adjustments for placements, topics, and audiences
• Mobile bid adjustments at the ad group level
• Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool
• Enter ValueTrack {ifmobile}, {ifnotmobile} parameters

In addition, keyword performance metrics in Display Network campaigns are available on the Keywords tab. Performance statistics by targeted location are available in the Locations tab; and, audiences, placements and topics stats in Editor now reflect the data you see in your AdWords accounts.

You can now upload these new image ad sizes to Editor:

• 240×400, 250×360 (file size limit 50K)
• 970×90, 980×120, 930×180, 580×400 (file size limit 200K)
• 480×320, 320×480 (file size limit 200K, previously 50K)

Also note: Support for older versions of Editor will end September 16, 2013.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.