New AdWords Editor Update For Enhanced Campaigns
Google rolled out a new version of AdWords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns. New capabilities include: Bid adjustments for placements, topics, and audiences Mobile bid adjustments at the ad group level Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool Enter […]
Google rolled out a new version of AdWords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns.
New capabilities include:
- Bid adjustments for placements, topics, and audiences
- Mobile bid adjustments at the ad group level
- Upgrade campaigns in bulk using CSV import or the Add/update multiple campaigns tool
- Enter ValueTrack {ifmobile}, {ifnotmobile} parameters
In addition, keyword performance metrics in Display Network campaigns are available on the Keywords tab. Performance statistics by targeted location are available in the Locations tab; and, audiences, placements and topics stats in Editor now reflect the data you see in your AdWords accounts.
You can now upload these new image ad sizes to Editor:
- 240×400, 250×360 (file size limit 50K)
- 970×90, 980×120, 930×180, 580×400 (file size limit 200K)
- 480×320, 320×480 (file size limit 200K, previously 50K)
Also note: Support for older versions of Editor will end September 16, 2013.
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