New Microsoft Store Ads promote desktop apps on Windows devices

App developers will also be able to review performance reports and optimize campaigns for increased user engagement.

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Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app.

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The Microsoft Store in action. The Microsoft Store, for those Apple users, is where PC users go to learn about games, apps, and new software from Microsoft. The new Microsoft Store Ads s all desktop traffic, with mission-driven users that have a high intent to download a desktop app.

Instead of limiting your target audience and incentivizing app downloads on mobile alone, with Microsoft Store Ads, you’re now expanding your thinking and casting a wider net.

As one of the first to implement this strategy, Microsoft Advertising’s vision is for Microsoft Store Ads to empower advertisers to do more, boosting app acquisition and engagement strategy across screens beyond just mobile apps.

Getting started with Microsoft Store Ads. Microsoft Store Ads are for promoting apps built for Windows. To get started creating Store Ads, Microsoft offers the following guidance.

Dig deeper. For more information on the new Microsoft Store Ads, check out the announcement.

Why we care. If you’re a Windows developer or are running campaigns for one, you should check out the new Store Ad options to expand your reach and leverage the Microsoft audience. They’re easy to launch, don’t require a large budget, and will improve discoverability.

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About the author

Nicole Farley
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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