New To Bing Ads Location Extensions: Directions Links To Maps, Multiple Location Listings, Reporting By Location

A couple of new features are coming to Bing Ads location extensions, which launched launched in March of last year.  The features will start rolling out over the coming weeks. Starting today, new detailed reporting is available along with added functionality for setting up location extensions.

A new Click to Directions link will appear every time an ad displays location details.  Clicking on a “Directions” link will take users to either a Bing or Yahoo! maps page with the business’s address pre-filled. Users who click on the ad title will still be directed to the advertiser’s website.

Advertisers will be charged for clicks on the “Directions” link  just as they are when a user clicks on an ad title.

Also shown in the example above, businesses with multiple locations uploaded to a campaign may now have as many as 3 location details display with their ads. Bing Ads will decide when to display one or multiple locations based on a user’s current location data.

Microsoft is aiming to make the set up process is getting easier and giving advertisers the ability to add location data and enable location extensions in the Web UI, Bing Ads Editor or via the APIs.

Now you can upload up to 100,000  locations at the account level and then select the locations to display by campaign.

The import from AdWords tool also now is updated to include associated location extensions when importing campaigns from AdWords into Bing Ads.

On the reporting side, there is more detailed location extensions visibility with reports that show spend and click data for the directions links, and each location can be viewed separately.