New update to Google’s Dangerous products or services policy

Violations will be issued, at least 7 days, prior to any suspension of your account.

Chat with SearchBot

In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls. Enforcement of this policy update will commence on July 3.

Violations. Accounts found to be in violation of this policy will not face immediate suspension without prior warning. Instead, a warning will be issued at least seven days before any account suspension takes place.

What to do. It is recommended that advertisers review this policy update to determine if any of your ads fall within the scope of this policy. If so, remove the ads in question before July 3, 2023.

Why we care. By proactively reviewing and removing any ads that fall within the scope of this policy, advertisers can maintain their online presence, protect their brand reputation, and continue to reach their target audience effectively.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

Get the must-read newsletter for search marketers.