Advertisers are testing ChatGPT ads — but uncertainty remains high
Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
Topic: Ad Age
Google briefs brands on AI Mode ads ahead of Q4 rollout
Google is bringing ads into its conversational AI search experience, reshaping how brands target consumers.
Google unveils major Search Partner Network update as it removes opt-out option
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
X (Twitter) partners with Google Ad Manager
The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue.
Google issues refunds amid accusations it missold ads on third-party websites
The search engine was accused of violating its own advertising standards 80% of the time in a study conducted by Adalytics.
TikTok Engagement Rate Calculator
TikTok doesn’t provide an official Engagement Rate. If you have a business account you can look up your engagements, followers and video views – but not your engagement rate. However, it can still be useful to work out your engagement rate for yourself. If you are running social media profiles across multiple networks you might […]
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending plans.
Live: Google Launches AMP Listings In Mobile Search Results, For Some
A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.
Google To Launch AMP In Search Results On Feb. 24, 2016
AMP, accelerated mobile pages, is going live this coming Wednesday in the mobile Google search results.
Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions. And with the automotive industry expected to spend $44 billion in advertising this year, according to a Schonfeld & Associates report cited by Ad Age, it is vitally important that this money be […]
Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color
"It felt like the right time to freshen things up," says Microsoft spokesperson.
RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset
Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At the end of May, Technorati quietly announced that they were taking the company in another […]
SearchCap: The Day In Search, August 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – […]
SearchCap: The Day In Search, May 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature updates over the past […]
Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i […]
iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
Bing Fires Two Marketing Execs Over Vendor Issues
Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. But those expenses may be key to news today that two Bing executives have been fired for “mismanagement of company assets and vendor procurement,” according to Microsoft. Ad Age appears to have […]
SearchCap: The Day In Search, December 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]
Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan
I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure out what to do with their sinking ships of search. Except that the Titanic was big, and Bing and Yahoo are like small — and they haven’t run into an iceberg. They’re being run over by […]
Report: Google Cooking Up Ad Data Exchange
Google is reportedly developing technology that would create a market for data designed to help target display ads better, according to a report in Ad Age that cites “executives familiar with Google’s plans.” The story says the data exchange is known internally as “DDP,” and, according to comments made by Google ad chief Neil Mohan, […]
Google: Hold Off On Creating Business Profiles On Google+, “Non-User Profiles” Will Be Shut Down
Tonight Christian Oestlien, the Ads Leads for the Google+ Project, posted a message along with a brief YouTube video about future Google+ plans on his Google+ account. The video is just over a minute, but Christian covers a variety of topics. The most important of which is that users should refrain from creating business profiles. […]
Updated: Is “FaceSense” Forthcoming?
Facebook is testing new ad targeting options that display creative beside content that is contextually relevant, similarly to Google’s AdSense but with one important difference — ads would be targeted in real time as conversations are happening on the social network. Irina Slutsky reported the test in AdAge earlier this week. Facebook confirmed to me […]
Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch
Is Facebook’s third largest advertiser really a site that tries to trick people into switching to Bing? Apparently not. Still, Bing’s not happy with the tactics and is ending its relationship with the publisher. The site, Make-My-Baby.com, now appears to have gone down. But earlier today, it was suggesting that people needed a plug-in to […]
The Five Words You Can Never Suggest On Google Instant
Like it or not, lots of people search for nude celebrities on Google. But with Google’s new Google Instant Search, those inclined to seek celebs in the buff have to figure out their queries without any help from Google. The same is true for those interested in nude beaches, famous nude artwork or “innocent” topics […]
Live Blogging The “Google Instant” Press Event & How To Watch Live
Google’s holding a highly anticipated “can’t miss” press event today. The news? Perhaps the new results-as-you-type your search feature that started showing today. Perhaps something else. We’ll know at 9:30am Pacific Time today, when the event gets underway. Stay tuned for live blogging. UPDATE: For more, see our article, Google Instant: The Complete User’s Guide. […]
Google’s Top AdWords Advertisers: Leaked Document Reveals Advertising Dollars
adAge obtained an “internal Google document” that disclosed the first half of 2010 AdWords advertising spend of Google’s customers. As you can imagine, the numbers of pretty revealing. It showed that $574 million was spent, where 1,356 advertisers spent between $10,000 and $100,000. It also showed that AT&T was Google’s largest AdWords customer in June […]
SearchCap: The Day In Search, July 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Metaweb To Bolster Answers, Google Squared & Rich Snippets Google announced they have acquired Metaweb. Metaweb is a search company that figures out entities and not just words. I […]
Twitter To Launch Ad Platform On April 13th?
Peter Kafka from AllThingsD is guessing that Twitter will be launching an ad platform on or about April 13th. Some suspected Twitter would announce an ad platform yesterday during Ev Williams Keynote at SXSW but he did not. So why on April 13th? (1) Twitter’s developer conference, Chirp, is the day after. (2) AdAge’s Digital […]
Microsoft To Spend $80 Million Advertising New “Bing” Search Engine
Call it Microsoft Week (or weeks as the case may be). We’ll likely hear the name of the new search engine this week from the AllThingsD conference and next week, to coincide with SMX Advanced, the public will get a chance to actually use it. While everyone who reads this blog will no doubt test […]
SearchCap: The Day In Search, April 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, January 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Engine Land’s Bragroll
Search Engine Land is a leading site about search and search marketing issues. Here are some of the ways we’ve been recognized: Wall Street Journal Recommended Reading Ad Age Power 150 Blog Technorati Top 100 Blog TopRank Top 10 Best Overall Search Marketing Blog Best Search Industry News Blog Best Search Engine Community/Forum Best SEM […]
SearchCap: The Day In Search, November 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Drill, Baby, Drill: Google Finance Gets Ads; Google News Testing Them
In my Ad Age column last month, I joked about Google taking a “drill, baby, drill” approach in rolling out more ads everywhere on its properties. Now the latest ad reservoir to be tapped: Google Finance, as announced today on the Google Blog. You’ll find a new box as shown above sporting ads on the […]
Search Biz: Schmidt Turns Down Obama; Google Stock Tumbling & More
Google CEO Eric Schmidt may have endorsed Barack Obama for president, but that doesn’t mean he wants to work in the Obama administration. According to Reuters, Schmidt told CNBC that he would not take on the role of “technology czar” if Obama were to ask him. “I love working at Google and I’m very happy […]
SearchBiz: Online Ads & The Economy; Yandex Postpones IPO; Google Apps In DC & Vulnerabilities; MySpace Offers Self-Serve Ads
Many in the search industry expect online advertising to take a smaller hit (if any) from the struggling economy than other types of advertising. But that view isn’t shared by all. According to AdAge today, some analysts think online advertising is as vulnerable as other sectors:
AdAge: Microsoft Likely To Sell Avenue A To WPP
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.