Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall […]
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
You deliver results daily, but keeping up is a challenge. And you know staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Agree? Then Search Engine Land Summit is for you. Invest a day hearing from thought leaders in search and internet marketing addressing […]
Define Media Group released statistics from 87 different websites on the images the new Google Image Search design features have impacted on publishers websites. Overall, sites in the study saw an average decline of 63% of their traffic from Google Image Search. Industries hit the hardest, according to the report, were Fashion & Lifestyle, Entertainment, […]
Your Toughest Technical SEO Questions Answered Presentations from SMX West, March 2011 No powerpoint here! This session is all about Q&A to solve the specific technical issues you’re having. Bring your toughest questions! Topics will likely include URL canonicalization (pagination, faceted navigation, breadcrumbs, parameters, analytics tracking, IIS URL issues, redirects, localized URLs…), aggregation and duplication […]
How did we go from the New York Times seeming to single out visitors from Google with a “5 free visit per day” policy to supposedly all search engines being limited in such a way? And what’s up with there being no limit for visitors coming from anything that’s not a search engine, including Twitter […]
Earlier this year at our SMX search engine marketing conference, we hosted a special “all-search” version of Ignite. Got 5 minutes? Then watch as speakers cover how PageRank compares to “DateRank,” how well Google itself does SEO, why never to give money to search start-ups trying to beat Google in a garage and much more. […]
In October of 2000 a start-up company launched a self-service ad program with 350 customers. The company was Google and the program was, of course, AdWords. While practitioners of SEM were then relatively rare, those employed full-time by companies to optimize websites for search engines were almost unheard-of. Some ten years and billions of dollars […]
Over the weekend, the New York Times was once again ridiculed for how links to its former International Herald Tribune web site were not redirecting readers to new locations for IHT stories. The situation, which was first noticed at the end of March, seemed another example of a newspaper that didn’t get the online world. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As a continuation of our series of interviews with in-house search engine marketers, this month we’ve engaged Marshall Simmonds. He heads up the search-related efforts at About.com and the New York Times. Marshall has a deep history working in this industry, and we wanted to ask him a few things, such as what his biggest […]
Marshall Simmonds of the New York Times is, to me, the SEO of the hour right now. For an industry often mischaracterized as doing nothing but blog spamming, Marshall’s work as chief search strategist to institutionalize SEO as part of the regular editorial production at the New York Times lead directly to last week’s news […]