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NY Times Tracks Google’s Traditional Media Efforts

Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google’s moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to date.

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About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.