Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.
Topic: Mass media
Google Overtakes Traditional Media To Become Most Trusted News Source
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most evident among Millennials, according to early release data seen by […]
Search Engines More Trusted Than Social Media For News & Information [Study]
When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media. But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to […]
Pew Internet: Diving Into How We Access Local News
In studies of the evolution in how Americans seek out news, the trends tend to be that we use search and other online methods for staying informed. The consistent exception is how we access local news. Despite the proliferation of hyperlocal blogging (my own neighborhood’s West Seattle Blog being an excellent example of how hyperlocal blogs […]
Big Trends (Hint: Mobile) Emerging In Online Advertising’s Next Frontiers
One of the most competitive and interesting sports in reporting on what’s happening in the online world is the ongoing game of predicting the future. Just as we’re seeing regime change in North Africa and the Middle East, it looks as if we’re experiencing another tectonic shift in the universe of online ads.
Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing
What do I mean by that headline? A study from Stanford University, summarized by the NY Times, found “that bloggers, over time, had more influence than mainstream publications in areas like technology or entertainment.” In other words a mention or write up in a top publication will generate a “sugar rush” of interest and activity […]
Study: Apple Gets More Positive Ink Than Google
A newly released year-long study by the Pew Research Center’s Project for Excellence in Journalism looked at US tech coverage in general and individual company coverage in particular and found some interesting things. Most of the technology coverage from June, 2009 to June 2010 was positive. However the single biggest story was about the dangers […]
Need Pre-Facebook Movie Drama? Go Read “Googled” This Week
With the Facebook movie’s debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? “Googled, The End Of The World As We Know It,” by Ken Auletta. Googled came out at the end of last year, and I’ve been […]
Report: Google To Bring More “Transparency” To AdSense Revenue Sharing
BuzzMachine’s Jeff Jarvis was part of a “private meeting” in Davos, Switzerland at the World Economic Forum with Google CEO Eric Shmidt and a handful of other top Google execs. Jarvis reports that Google sales boss Nikesh Arora said that Google “would consider giving more transparency about revenue splits in Adsense” (this is likely a […]
The Stories Brands Can Tell In Social Media
Since its invention towards the end of the 20th century, the Internet has changed a great many things. And one of the things that is has done time after time is dismantle business models that had seemed, until its arrival, absolutely rock solid. From music to publishing to TV, the Internet has swept away seeming […]
Big Brand Media Wants A Google Bailout
It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the […]
Obama Stimulus, Predictions And Search
In retrospect it appears that relative search query volumes (Obama vs. McCain) did presage the outcome of the November election. Now it appears they predicted the recession as well. The Yahoo Search Blog says that search query trends subtly predicted the recession long before its formal designation by economists: Though we learned only a month […]
How Social Media Is Invading Traditional Media
Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery […]
Can Newspapers Be Saved?
Have you noticed the number of layoffs being announced by newspapers of late? When the New York Times announced in February 2008 that they were cutting 100 positions from their newsroom, it was a sad moment. A prominent national paper that informs our opinion and dialogue was announcing a cutback. Then the San Francisco Chronicle […]
ZenithOptimedia: Online Ad Spend To Overtake Radio, Magazines In Two Years
With the exception of online, the ad industry is in a slump. Growth is in the low single digits and will only gain next year because of the US presidential election, European football, and Olympics. Accordingly, ZenithOptimedia has released an advertising forecast that reflects projected growth of a modest 4.1 percent in the US and […]
As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media
MediaPost has two stories today that start to answer a larger question about how the Internet will fare in a weakening economy. For some time people have been speculating that if the economy hits a meaningful downturn or heads into recession, what will happen to the Internet ad spend? The question is now being answered […]
Ad Share Shifting To Internet
Henry Blodget’s Silicon Alley Insider has some interesting data and analysis (Q2 2006 vs. 2007) that shows how Internet media are gaining at the expense of traditional media: TV, newspapers and radio in particular. Among traditional media, only outdoor grew in Q2. Everyone knows this intuitively and anecdotally but Blogdet breaks out some numbers. In […]
Forecast: Internet Expected To Exceed All Other Ad Media By 2011
Private equity and investment firm Veronis Suhler Stevenson (VSS) put out a new ad spending forecast, covered in MediaPost and the Financial Times. Driven by audience migration, the US Internet is anticipated to capture $61.98 billion and become the top ad medium in 2011. Traditional media will show slow, low single-digit growth while alternative media […]
Free Webcast Today: Local Search Advertising — The Challenges and Opportunities
“Local Search” has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make offline buying decisions. In that sense it has very broad implications across a range of online categories and vertical segments. […]
Thanks For The Link, Mainstream Media — Now Let’s Have More!
I’ve been publishing online about search for nearly 11 years now. My work, or my comments, have been quoted in mainstream publications on the topic of search for virtually the same time. Much more often than not, those references never include a live link back to my web site, not from the websites of those […]
NY Times Tracks Google’s Traditional Media Efforts
Miguel Helft at the New York Times has a relatively long and interesting article, with some interesting details, that rounds up the status and mixed results (so far) of Google’s moves into radio, TV and print newspapers. From my understanding, the print newspaper ads have been the most successful to date.
How Much Is ‘Local Search’ Really Worth?
Journalists and financial analysts keep asking the question, “When will local search finally take off?” By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S. And consumers have already embraced […]
Google A “Frenemy” of Traditional Media?
Spotted via Paid Content, Google an ally, not a threat, media exec says is an interview with David Eun, vice president of content partnerships, the former NBC and Time Warner Inc. executive and Google’s ambassador to the television, movie, publishing and local-media industries. with the LA Times Chris Gaither. Google has no intention of competing […]
YouTube’s Growth Worries Media Giants
YouTube brings out media giants’ competitive claws from the International Herald Tribune takes a look at how YouTube is threatening the large media companies, such as NBC, News Corp., Viacom and CBS. As YouTube continues to grow, especially with the $1.65 billion acquisition by Google, these media companies are now having second thoughts about distributing […]