Reddit expands its learning hub with new features, courses and certifications

The new resources aim to help advertisers better understand Reddit's audiences, unique targeting capabilities and ad formats.

Chat with SearchBot

Reddit has updated its on-demand learning hub with new features, courses and certifications.

The platform has rolled out a new “Boost 2.0 Certification Program” as a second module in its Fundamentals training course to teach advertisers how to drive maximum campaign success.

Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its:

  • Audiences
  • Unique targeting capabilities
  • Ad formats

Why we care. These free training sessions offer advertisers insider knowledge directly from Reddit’s team on best practices on the platform, revealing how to fully leverage Reddit Ads for maxmum campaign performance.

What’s new? The Boost Certification Program injects up to three hours of additional educational content to the Reddit Fundamental training course. The new modules include:

  • Measurement on Reddit: This module will focus on Reddit’s first and third-party measurement tools, as well as how to measure the overall performance of campaigns.
  • Auction Fundamentals: This chapter teaches how to choose a winning bid, strategies for budget allocation, and aims to provide a deeper understanding of the factors influencing campaign performance.
  • Optimize Performance: Reddit uses this module to provide guidance on how to leverage data to improve campaign results, make ad group-level adjustments to drive results, and implement best practices to optimize ads. 
  • Hack Your Creative: This module highlights unique creative techniques you can use to engage with Reddit’s 100,000+ communities.
  • Find Your People: Navigating Reddit Communities: Features strategies for advertisers to actively engage with Reddit communities and customize their ads to provide added value. 
  • Launch Mode: Testing Formulas: Analyze winning strategies to help your brand identify creatives and messaging that will drive campaign results on Reddit. 

Upon completion. Participants who complete the course will be awarded an official Reddit Ads Formula certification, as well as the option to make a Reddit-funded donation to a charity, via the platform’s Karma Kash initiative.

Why now? Reddit has expanded its training course in response to increased demand from clients who want to take their Reddit education further. The platform’s previous courses had an overall satisfaction rating of 4.5 out of 5, with 87% of participants reporting having a better understanding of Reddit’s ad offerings as a result of their participation.

Get the daily newsletter search marketers rely on.

What has Reddit said? Reddit’s Chief Revenue Officer, Harold Klaje, said:

  • “Reddit Ads Formula has been key to educating the market on Reddit’s unique value proposition and these new certifications are in direct response to our partners wanting to deepen their expertise and understanding of Reddit.”
  • “We know how beneficial this program can be for advertisers as they elevate their campaigns to be more strategic and impactful, so it’s exciting to evolve the program and bring more partners along on our journey.”

Deep dive. Check out the Reddit’s free Ad Formula training program for more information.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

About the author

Nicola Agius
Nicola Agius was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

Get the must-read newsletter for search marketers.