Romney’s “Binders Full Of Women” Takes Over Google Images

I don’t know what images were showing up for a “binders full of women” search on Google Images before last night’s US presidential debate. But today, they’re dominated by a meme started from a comment last night by Republican candidate Mitt Romney. Romney was commenting that he sought to increase the number of women in […]

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Binders Full Of Women Google Search 1I don’t know what images were showing up for a “binders full of women” search on Google Images before last night’s US presidential debate. But today, they’re dominated by a meme started from a comment last night by Republican candidate Mitt Romney.

Romney was commenting that he sought to increase the number of women in his cabinet as governor of Massachusetts by asking for more women candidates. As a result, he was delivered “binders full of women” to review.

While some are now questioning the story, others are taking part in a new meme, making pictures poking fun at the idea of “binders full of women.” In turn, those pictures are filling up Google Images for the term:

Binders Full Of Women Google Search 2

 

Here are some of the individual photos. From the National Memo, a mashup of binders and the movie Dirty Dancing (“No one puts Baby in a binder”):

Best Of The Binders Full Of Women Mitt Romney Meme 165218

From E Online, a mashup of the movie Say Anything and binders:

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From Token Skeptic, Lord Of The Rings meets binders:

Original

My favorite, a mashup featured at Boing Boing of US Secretary of State Hillary Clinton expressing surprise that “Romney still uses binders?”

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These images all actually originate off a funny new Tumblr blog, Binders Full Of Women, where people are submitting all types of mashups, such as this one:

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Because Google Images likely visits news sites more quickly than other sites, in an attempt to find fresh content, these images drawn from the Tumblr blog seem to be doing better on those news sites than on the Tumblr blog itself.

This search filling up with the pictures also reflects what we reported on before, how in some cases, fresh images can dominate the Google Images search results for unusual terms. That’s why images of Romney were recently dominating Google Images for a search on “completely wrong,” as our Google Images Dominated By Pictures Of Romney For “Completely Wrong” Search story from last week explains.

By the way, the “binders full of women” images are also filling up Bing Images, though with odd relat suggestions, such as “38Ddd Women” and “Full Figured Ladies:”

Binders Full Of Women Bing Images


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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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