Search behavior is moving beyond the Big 2
A new white paper explores how users are expanding their search behavior beyond the dominant engines, turning to alternative platforms that offer more privacy, personalization, and relevance. From privacy-first search engines to custom browsers, keyboard apps, and mobile launchers, today’s discovery journey is starting in more places than many marketers realize.
The report breaks down:
- Why traditional search strategies are struggling to keep up
- Which alternative platforms are seeing increased adoption
- How marketers can connect with high-intent users across a fragmented search landscape
If your strategy still centers on a few well-known engines, this guide offers a clear view of where—and how—search is happening now. Get your copy here.
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