Search Results Getting Safer
Barry Schwartz on June 4, 2007 at 12:33 pm
The State of Search Engine Safety was released by Site Advisor today. In this report, we learned that search results are now safer then they were a year ago.
- 4% of the search results are link to risky sites, down from 5.0% reported last year.
- Sponsored results are 2.4 times more likely to have links to risky sites compared to the natural results. Today, 6.9% of sponsored results link to risky sites, down from 8.5% reported last year.
- AOL returns the safest results and Yahoo returns the most risky sites, by percentage.
- Ask.com has seen the largest increase safety than the other search engines, but Google, AOL have also seen an increase in safety. Yahoo and MSN have seen a decline in the safe sites they link to.
More coverage at Techmeme.