Search Results Getting Safer
The State of Search Engine Safety was released by Site Advisor today. In this report, we learned that search results are now safer then they were a year ago. 4% of the search results are link to risky sites, down from 5.0% reported last year. Sponsored results are 2.4 times more likely to have links […]
Barry Schwartz on June 4, 2007 at 12:33 pm | Reading time: 1 minute
The State of Search Engine Safety was released by Site Advisor today. In this report, we learned that search results are now safer then they were a year ago.
- 4% of the search results are link to risky sites, down from 5.0% reported last year.
- Sponsored results are 2.4 times more likely to have links to risky sites compared to the natural results. Today, 6.9% of sponsored results link to risky sites, down from 8.5% reported last year.
- AOL returns the safest results and Yahoo returns the most risky sites, by percentage.
- Ask.com has seen the largest increase safety than the other search engines, but Google, AOL have also seen an increase in safety. Yahoo and MSN have seen a decline in the safe sites they link to.
More coverage at Techmeme.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.