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SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and […]

Barry Schwartz on July 11, 2014 at 4:00 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world of e-commerce PPC, I prioritize my campaigns as follows: Google Shopping […]
Apple Maps To Offer Choice Of Google, Others For DirectionsAccording to Cult of Mac, Apple is doing something very interesting with iOS 8 Maps. It’s giving people a choice of apps to use for directions. A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app installed on their iPhones: Starting […]
Search In Pics: Google Burgers, Android Dress Up & Inflatable Android RobotsIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google At Unilever: Source: Google+ Android Dress Up: Source: Google+ Android Inflatable Robot: Source: Google+ Cold […]
New Google AdWords PLA Test Groups Products By PriceThis could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one for “Up to […]
New AdWords Quality Score Info: What You Need To KnowBy now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years! Whenever Google officially communicates […]
Google Solicits Feedback On Right To Be ForgottenGoogle’s implementation of the EU’s new Right To Be Forgotten mandate has been difficult, to say the least. Which is why Google may have decided to now solicit feedback on their implementation through a new Advisory Council. Google released a page at google.com/advisorycouncil that is asking Google users to submit their thoughts and feedback on […]
Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%Looking for the next showing of “Jersey Boys”? If you’re searching for movie times, chances are you’ll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary “America: Imagine the World Without Her” accused Google of keeping the film’s showtimes out of Google’s search results, […]
Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be ForgottenWriting today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate, as well as the difficulties in implementing the law, including naming some criteria where removals are less likely to happen. Some Links Restored; Removal […]