SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Adds Khan Academy Courses & Book Finding Results
  Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy Courses On Bing Through the […]
• Breaking Down Page Speed Events For SEO Gain
  It’s important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have on absolute page load times?
• Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away
  SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that make a good […]
• The 10 Most Important Paid Search Developments So Far In 2014
  It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, […]
• Google Webmaster Tools Beta International Targeting Reports
  Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is designed to help webmasters who have international sites and use lang markup understand common mistakes and learn what errors they need to fix, in order to better communicate the language settings across the webmaster’s […]
• Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google
  Google began removing listings in response to the EU’s new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome to Google’s new blanket notice that all name-based […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• SocialBro Adds A Free Plan For Twitter Analytics & Management
• Vine Introduces Loop Counts To Show How Many Times A Video Has Been Viewed
• Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win
• Was Facebook’s “Mood Experiment” Partly About User Retention?
• Wendy’s Brings Back #PretzelLoveSongs With Boyz II Men And Jon Secada
• 25 Business Books CMOs Are Reading This Year
• Spotted In The Wild: Facebook Advertising Prompt Seen On Pages’ ‘About’ Sections
• “Getting Started” Series Aimed At Marketers Helps Explain (& Entice) Facebook Ads
• Are You An Online Marketing Guru? Take This Quiz And Find Out!
• Going All Responsive Is Not Always “One Size Fits All” With Mobile
• A Major Executive Move In Content Marketing — Q&A With Michael Brenner
• Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance
• Twitter Shopping Coming Soon? “Buy Now” Buttons Seen In The Wild
• Twitter Acquires TapCommerce To Improve Mobile Retargeting & Reengagement Ads
• Pandora: More Than Half Our Revs Will Be Local In A Few Years

Search News From Around The Web:

Industry

• The “Right to be forgotten” implementation, some observations, MediaMaze
• Google Discontinues Q&A Services, Google Operating System
• These are the things people want Google to forget about them, Quartz

Local & Maps

• Android Wear software review: Smartwatch software that doesn’t suck, Ars Technica
• Think your Yelp profile isn’t important? Think again!, Search Engine People Blog

Link Building

• PageRank, We Hardly Knew Ye, SEMrush Blog
• Why Your Link Audits Are Wasting Time and Money, SEO Theory

Searching

• Siri Will Soon Understand You a Whole Lot Better, Wired
• Which Parts of the US are Searching for Fireworks?, Bing Search Blog

SEO

• 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions, KoMarketing Associates
• Associated Press To Have Algorithms Write Stories: Bet Google Won’t Like It, Search Engine Roundtable
• Getting Back Into SEO: What Do I Need To Know?, Search Engine Roundtable
• Problems With Mixing Languages & How Google May Handle It, Search Engine Roundtable

SEM / Paid Search

• 11 Hacks to Qualify Your PPC Leads, Clix Marketing PPC Blog
• 15 Questions to Ask When Hiring a PPC Agency, BruceClay.com
• 6 Factors to Assigning the Right PPC Account Manager, PPC Hero
• 7 Most Frequently Asked PPC Questions (And Answers), Vertical Measures
• 8 PPC Hacks You Should Be Using, PPC Hero
• AdWords and DoubleClick Ad Exchange API users – Only 3 weeks left to migrate from ClientLogin to OAuth 2.0!, Google Ads Developer Blog
• Determining Which PPC Metrics Really Matter, PPCChat Streamcap
• Search Marketers Need to Stop Ignoring Call Conversions, MarketingProfs