SearchCap: Bing Images & Places, Yahoo Testing & Google Mobile Lite

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Places Adds Several Agency-Friendly Local Business Listing Tools

  Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more.

• Is Yahoo Testing Non-Bing Powered Search Results?

  Yahoo says they are always experimenting with search but would not confirm or deny reports that they are testing dropping Bing powered search results.

• Google Drops Title & Images From In-Depth Articles

  Google drastically changed the interface for displaying “In Depth Articles” in the Google search results by dropping the title and images.

• Google’s Annual AdWords Livestream Set For May 5th

  New product announcements will stem from mobile’s prominent role in the customer journey.

• Bing Image Search Redesigned To Add More Image Details To The Results

  Bing launches a new upgrade to their image search, adding a lot more useful image search options and details.

• Is Mobile Search More Than Just Being Mobile “Friendly”?

  Columnist Trond Lyngbø answers your frequently asked questions about mobile SEO and Google’s upcoming mobile algorithm change.

• Machine Learning With AdWords Scripts And Google Prediction API

  In this helpful how-to, columnist Russell Savage explains how to use the Google Prediction API in conjunction with AdWords scripts to glean insights about your PPC data.

• Google Launches Streamlined Lite Version Of Mobile Search Interface For Slower Connections

  Have a slow connection on your mobile device? No worries, Google will give you a lite version of the search interface to speed things up for you.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
• How To Simplify Manual Campaign Tracking In Google Analytics
• Facebook Facing Class Action Privacy Lawsuit In Europe
• LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion
• 3 Refreshing Ways To Look At Marketing Analytics
• Pew Research: Facebook Is Still Tops Among U.S. Teens
• YouTube To Launch Ad-Free Paid Subscription Service This Year
• Facebook Launches Messenger For Web Browsers

Search News From Around The Web:

Industry

• SEO and PPC in 2015: Small Business Survey, Clutch.co

Local & Maps

• Businesses Can Now Claim Apple Maps Listings From iOS Devices, applemapsmarketing.com
• Exclusive: Google is close to making Android Wear work on the iPhone, The Verge

Link Building

• Google Penguin Changed The Lives of These 10 SEO Experts, linkresearchtools.com
• Google’s John Mueller: The Links Are Nofollowed, Stop Dropping Links, Search Engine Roundtable
• Where does BrightonSEO get its links from?, Cornwall SEO

Searching

• A month of language love in Southeast Asia, Google Translate Blog
• Microsoft moves to phase two of Skype Translator preview; adds new features, ZDNet
• The Incredible Shrinking SERP – 2015 Edition, Moz

SEO

• Build Implicit Analytics into Site Architecture to Understand Users, stateofdigital.com
• Google: The In The News Box Will Be Impacted By The Mobile-Friendly Algorithm, Search Engine Roundtable
• My Top 8 Tools For A Technical SEO Audit, SEMrush Blog
• The Future of Mobile Is Search, Not Just "SEO", Builtvisible
• There Hasn’t Been A Google Panda Update In About 6 Months, Search Engine Roundtable

SEM / Paid Search

• Bing Ads and You: Using Facebook Audience Insights to improve your CTR, Bing Ads
• 5 PPC Optimization Strategies You Should Be Doing But Probably Aren’t, The SEM Post
• Google Shakes up Shopping with Product Ratings, State of Digital
• Review Extensions: AdWords’ Mythical Monster, PPC Hero
• Using Auction Competitors to Tell a Business Story, PPC Hero

Search Marketing

• Should Your Change Your Copy? These 3 Tools Will Help You Decide, SuccessWorks