SearchCap: Google Ads exact match name and brands in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Protect your brand in search
  Dec 12, 2018 by Digital Marketing Depot

  98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in […]

• Exact match? Our contest to rename it for Google is sealed with an -ish
  Dec 12, 2018 by Ginny Marvin

  Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Groupon voted top YouTube’s 6-second bumper ad of the year
  Dec 12, 2018 by Amy Gesenhues

  The ad featuring actress Tiffany Haddish shows how brands can hook viewers in just six seconds.

• Data orchestration – learn how it works and why it can help you do more with your data
  Dec 12, 2018 by Digital Marketing Depot

  The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike. […]

• Here’s your exclusive insider look of SMX West
  Dec 12, 2018 by Chris Sherman

  TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]

• Why some marketers say Cyber Week is just too long
  Dec 12, 2018 by Robin Kurzer

  Here’s how email marketers can sidestep the perils of a too-long holiday promotional period.

• IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
  Dec 12, 2018 by Robin Kurzer

  The OM SDK has achieved adoption by 17 companies.

• Why content marketers don’t want instant gratification
  Dec 12, 2018 by Henry Bruce

  When marketers set realistic expectations, they’re in a better spot to succeed long term.

Search News From Around The Web:

• The Awesome List: Best WordPress SEO Plugins, BruceClay.com
• Bing Says Machine Learning Leads To More Human Like Ranking In Search, Search Engine Roundtable
• cognitiveSEO Launches The Website Audit Tool That Fixes Your Site, cognitiveSEO
• Google News Publishers Continue To Complain About Indexing/Ranking Issues, Search Engine Roundtable
• Google relents and transfers Duck.com to DuckDuckGo, The Verge
• Google’s AI Guru Wants Computers to Think More Like Brains, Wired
• Great work around the globe, Google Partners Blog
• How Many Times Should You Exact Match the Keyphrase?, SuccessWorks
• Some changes to our service model in Europe, Google Blog
• The Year in Search 2018, Google Blog
• Tip: Google teaches you how to pronounce a word slowly and in different accents, Android Police
• Why Local Businesses Will Need Websites More than Ever in 2019, Moz
• Year in Search: Movies, TV, music and sports we searched for in 2018, Google Blog