SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google tests ‘more results’ mobile search interface and new search refinement buttons
  Dec 21, 2017 by Barry Schwartz

  Google told us, “We constantly experiment with new search formats and experiences to deliver the best experience for our users.”

• Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
  Dec 21, 2017 by Amy Gesenhues

  Survey results will be shared during the “Holiday Retail Search Strategies” webcast on January 18.

• Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter
  Dec 21, 2017 by Amy Gesenhues

  Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series.

• ‘SEO Snippets’ — new Google video series to help webmasters & SEOs
  Dec 21, 2017 by Barry Schwartz

  The new series will address frequently raised issues in the webmaster forums.

• The Google Assistant SDK adds support for additional languages & more
  Dec 21, 2017 by Barry Schwartz

  In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.

• 4 things SEO professionals should do consistently
  Dec 21, 2017 by Jeremy Knauff

  Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• The upcoming mobile app Monday: Be prepared
• How independent reviews influence Google’s trust in your brand
• ‘Always On’ is at the heart of every ABM strategy — here’s why
• How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017
• Adobe Campaign to roll out enhanced email functionality
• IAB releases its newest Podcast Measurement Guidelines
• 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
• Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
• Equifax and beyond: How data breaches shaped 2017
• How Snapchat can win back the influencers it has lost to Instagram
• Facebook will no longer flag fake news link with ‘Disputed’ label

Search News From Around The Web:

• 11 Hot Google Ranking Factors for 2018, Receptional
• 5 New Year’s Resolutions for AdWords Success, Inside AdWords
• 6 Bottom Line Boosting Tips for Paid Search, PPC Hero
• Amazon Leads UK Retail Paid Search This Holiday Season, AdGooroo
• Google Says IPv6 & HTTP/2 Works But You Should Also Support IPv4 & HTTP/1.x, Search Engine Roundtable
• Google’s Mobile First Index: Tracking When Google Moves Your Site and Preparing for the Switch, Keylime Toolbox
• How Did the SEO Landscape Influence Your Rankings in 2017, Cognitive SEO
• How to analyze a sudden drop in traffic, Yoast
• Invalid inserted products no longer result in immediate errors, Google Ads Developer Blog
• Why Apple Maps still has a ways to go before dethroning Google Maps, BGR