SearchCap: Selling Bing, AdWords Scripts & Scaling Link Building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”
  Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […]
• Scaling & Systematizing Your Link Building
  I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until human cloning becomes a reality.) […]
• Google AdWords Scripts For MCC Accounts Are Here And Ready To Use
  After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Solve Media Makes Its CAPTCHA Ad Validation More Mobile Friendly With Gestural Technology
• Google’s Canadian Chief, Chris O’Neill, To Take Over Google Glass Business Operations
• Twitter Advertisers Can Now Target Promoted Tweets & Accounts In 20 Different Languages
• MomentFeed Rolls Facebook Page Ratings And Reviews Into Its Local Voice Dashboard
• Apple Beats Staples: Ranks No. 2 On Internet Retailer’s List Of E-Commerce Sales Leaders
• Leveraging Wikipedia Data For Deeper Consumer Insights
• Chip Vendor Predicts $20 Smartphones This Year
• Global Enhancements Land On LinkedIn: Company Pages Can Now Target By Language & Create Personalized Page Feeds
• Viewability In Display: Your Path To “VIP” Status
• Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day
• Extreme Reach Buys BrandAds, Online Video Ad Verification & Analytics Start-up
• Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active

Search News From Around The Web:

Industry

• DuckDuckGo, the Anti-Google, Is About to Become a Far More Powerful Google Alternative, time.com
• #SMX Advanced 2014: The Liveblog Schedule and Where to Find Bruce, BruceClay.com

Local & Maps

• Google Street View flood mod shows your city under water, 9to5 Google
• Microsoft Launches Bing Venue Maps For Users In India, WMPoweruser

Link Building

• 3 reasons you shouldn’t be saying no to nofollow links, Branded3
• Download Every Backlink with One Click, Majestic SEO Blog
• How to Attract Links That Improve Google Ranking, isoosi.com
• Link Fixation – What To Know, What To Do, Search Engine Journal
• No Hit for Hitmeister – Google Blasts Their Search Visibility, linkresearchtools.com
• NoFollowed Links: What They Are and When To Use Them, koozai.com

Searching

• Google turns the other cheek, brings Bing search images to Chrome, 9to5 Google
• Yahoo! tests show a ‘Discover’ card, allgoogletesting.blogspot.com

SEO

• Amazon Loses Their Automated Rich Snippets In Google, Search Engine Roundtable
• Matt Cutts Says Google May Treat Same URLs Separately When…, Search Engine Roundtable
• Over 90 Insights On Keeping Google Happy, koozai.com
• Rand Fishkin: “SEO can’t Operate well in a Silo Anymore”, State of Digital

SEM / Paid Search

• Creating Marketing Personas Improves PPC Experience, Luna Metrics
• Understanding “Approved Limited” in Your Bing Ads Campaigns, Bing Ads
• Why Enhanced Campaigns Might Have Actually Improved Mobile Advertising, 3Q Digital

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.