SearchCap: The Day In Search, April 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• New Bing Feature Lets Users Pin Images To Pinterest Straight From Image Search Page
  Bing announced today a new “Pin to Pinterest” feature that allows users to pin Bing image search results directly to a Pinterest board. According to the Bing Search Blog, the company assembled a group of lifestyle and design bloggers last fall to evaluate their search and social media habits. Based on the results of the […]
• Yandex Takes Exception To Search Malware Study
  Yandex has taken exception to a recent study that reported it has more malware in its search results than other major search engines like Google and Bing. The company shared its concerns with Search Engine Land via email, saying that it also sent the same response to AV-TEST, the German IT security firm that published […]
• Search In Pics: Kangaroo At Google, The Mattphone, & Google Claw Crane Game
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Kangaroo Visits Google: Source: Google+ Louis Gray Android Figurine: Source: Google+ Google’s Claw Game: Source: Instagram […]
• From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset
  A year ago, I was firmly anti-Google. Not in the sense that I disliked Google — I just felt that Google did not provide the best tools in the business to analyze and make decisions on their own advertising placements. When asked if an advertiser should consider a 3rd party technology to help manage ad […]
• Google (Finally) Gives EU A Formal Settlement Proposal As UK Mapping Rival Files Anti-Competitive Suit
  Google has formally submitted its antitrust settlement proposal to the EU. Wait, didn’t that happen weeks ago? Apparently, it did not. While the parties have been talking for months (seems like years), Bloomberg reported today that Google had “formalized” its settlement proposal to avoid potential fines and other penalties. EU Competition Commissioner Joaquin Almunia is now […]
• Google Consolidates Ad Preferences Managers, Now Called Google Ads Settings
  Google has been rolling out updates to its Ads Preferences Manager, where users can adjust their account settings for personalized ad delivery, or Interest Based Advertising. The page is now succinctly called Ads Settings. The new Ad Settings page features a cleaner interface, but the main theme is consolidation. Now, instead of separate Ads Preferences […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement
• Political Ads On Vine? Yep, The Attacks Have Begun
• Facebook Home Arrives On Google Play
• Facebook Home App Due Out On Google Play “In The Next Few Hours”
• A Marketer’s Guide To User ID Targeting – Part 1: Understanding Apple’s IDFA
• Winning With Demand Generation & Marketing Automation
• Twitter Acquires We Are Hunted, Should Open New Marketing Doors For Artists
• Digg Does The Google Reader Survey That Google Should’ve Done

Search News From Around The Web:

Applications & Portal Features

• A Bogus DMCA Takedown Request, Google Operating System

Local Search & Maps

• How Multi-Location Businesses Should Create Content, Local Market Launch
• How to Rank Better on Yelp & Apple Maps, Whitespark Blog
• MapQuest Reinvents Itself with Priceline Partnership and New Customer Tools, Marketing Pilgrim
• The New Google Place Dashboard Causing Headaches For International SEOs, Search Engine Roundtable

Link Building

• Google Has Won: I’ve No Followed My Links, Search Engine Roundtable
• Remove Unnecessary Steps & Win More Links, Shares, and Conversions – Whiteboard Friday, SEOmoz

Searching

• Google Tests a New Homepage Footer, Google Operating System

SEM Industry

• Link Building Lessons – An Interview with @PaddyMoogan, Kwasi Studios

SEO & SEM

• Authorship Brownouts Due to “FaceRank”?, Mike Blumenthal
• Google Keyword Tool vs.Traffic Estimator: How Do They Differ?, Fathom
• Google Wants Your Content If It Is Not Spam, Search Engine Roundtable
• PR & SEO: So Happy Together, Renegade Search
• The Total Guide to Product Listing Ads: Part 4, How to optimize your PLA campaign in AdWords, PPC Hero
• Video: Google Targeted Penalty, Digging SEO Holes & I NoFollow, Search Engine Roundtable