SearchCap: The Day In Search, June 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches

  Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, much like Google has been doing since late last year. The latest Bing update was published earlier today and, rather than sharing surface-level information about dozens of changes like Google does, Bing has chosen […]

• Google Wants Love & Amazon Seeking Joy In New Top Level Domain Names

  Today ICANN, the organization responsible for administering “top level” domain names on the internet (e.g. dot-com, dot-org, etc) pulled aside the curtain and gave the world a glimpse of proposed new “dot-anything” names, including both the desired domain names and the organization wanting them them. It’s an interesting, and often bizarre collection of names and […]

• 6 Key Considerations For Preparing A B2B Mobile Strategy

  For B2B marketers, a common challenge is targeting the key platforms and mediums where users are most likely to consume information. In today’s digital landscape, this now includes mobile marketing. According to a recent eMarketer article, nearly one-quarter of B2B ecommerce professionals said that mobile Web was one of the most influential touch points for their […]

• How To Sell Search Retargeting To The CMO

  Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters to you but who haven’t […]

• Google Engineers On Wifi Data Collection: “Don’t Look At Me”

  Denials Over Google Street View via the New York Times reports on some of the Google Street View engineers declarations when it came to the Wifi data collection done by Google’s Street View project. Reading those declarations you see engineers stating “it was not part of my duties” to review that aspect of the project. […]

• Apple Maps Could Launch With More Business Listings Than Google

  If the two companies’ self-reported numbers are accurate, and if nothing changes between now and then, Apple’s new Maps product will launch later this year with more local business listings than Google. As Bloomberg points out, during Apple’s announcement on Monday, the company said it has “ingested” more than 100 million business listings around the […]

• Chuck Norris Stars In Google’s Latest Knowledge Graph Joke

  The legend of Chuck Norris lives on in Google’s latest Knowledge Graph easter egg. Do a name search for the veteran, bad-a** actor and Google’s Knowledge Graph box will include a “fact” such as “Chuck Norris counted to infinity — twice.” The joke changes with each search refresh. I’m not even going to try to […]

• Search Market Share: Google Up, Bing Flat, Yahoo Hits New Low

  The financial analysts are starting to expose search market share data for May, ahead of the official release of those numbers by comScore tomorrow. If they’re accurate the data we saw reflect another monthly decline for Yahoo and AOL. Bing was flat while Google gained. Here are the numbers: Google: 66.7 percent in May (vs. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• New “Expanded Tweets” Help Make Twitter More Interactive
• Microsoft Brings Larger, More Integrated (But Still Silent) Ads To Skype Calls
• Dot.Bubble: ICANN Reveals New Top-level Internet Domain Applications
• Fighting Legal Threats With Humor & Charity: The Oatmeal Vs. FunnyJunk
• Filling the Sales Pipeline with Twitter
• Mobile In The Wild: A Look At Amazon Emails
• Facebook’s Official WordPress Plugin Simplifies Social Sharing
• UK Privacy Regulator Reopens “Wi-Spy” Investigation Because Of FCC Findings Of Intentional Conduct By Google

Search News From Around The Web:

Applications & Portal Features

• Quantum computers could help search engines keep up with the Internet’s growth, eurekalert.org
• Yahoo! and CNBC Announce Premier Online Alliance, Yodel Anecdotal

Local, Maps & Mobile

• Nokia Maps to replace Bing Maps in Windows Phone 8, report says, CNET News
• Apple fails to fend off mobile tracking lawsuit, Reuters
• Google Local Changes Cause Huge Drop In Visits For Some Local Businesses, Search Engine Roundtable
• Samsung aiming for complete mobile domination with rumored Facebook competitor, Engadget

Link Building

• What is a Backlink Audit?, Vertical Measures
• What Percentage Of Inorganic Links Need To Be Removed To Recover in Google?, Search Engine Roundtable

SEM Industry

• Interview with Danny Sullivan – Whiteboard Friday-ish, SEOmoz
• Top 25 Most Influential PPC Experts, PPC Hero

SEO & SEM

• 6 Months with Panda: A Story of Complacency, Hard Decisions, and Recovery, Search Engine Journal
• AdWords Campaign Experiments – Try It (Again)!, PPC Associates Blog
• Bing Search Quality Insights: To Err is Human, Bing Search Blog
• Google Panda 3.6 Recovery Story, Search Engine Roundtable
• Google Webmaster Tools Faster To Update?, Search Engine Roundtable
• Google+ Local: Everything You Need To Know Here In One Place, Site Visibility
• Google: +1 Is Not The Best Quality Signal, WebProNews
• Local Search: Geo Keyword Creation Tool, Mike Blumenthal
• Microsoft Advertising Invites Brands to Join the Conversation in Skype, Microsoft Advertising Blog
• Paid & Subscription-Based Keyword Research Tools, Search Engine Watch
• Quality Score – Your Secret Support to a Competitive Search Account #bingyahoo, adCenter Blog
• Search Engines and Entities, SEO By The Sea
• Using Google AdWords Auction Insights To Determine Bids and Positions, SEER Interactive
• Why Your Content Marketing Efforts Might Be Worthless, blueglass.com

Social Media

• Googling Chuck Norris Uncovers an Interesting Fact, thenextweb.com