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SearchCap: The Day In Search, October 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Underrated Content Marketing Assets For B2B SEO One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link […]

Barry Schwartz on October 17, 2012 at 5:02 pm | Reading time: 4 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

6 Underrated Content Marketing Assets For B2B SEO
One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen this in client relationships throughout the years, this degree of difficulty was further supported by industry peers in the 2012 MarketingSherpa Search Engine Marketing Report. Even […]
Romney’s “Binders Full Of Women” Takes Over Google Images
I don’t know what images were showing up for a “binders full of women” search on Google Images before last night’s US presidential debate. But today, they’re dominated by a meme started from a comment last night by Republican candidate Mitt Romney. Romney was commenting that he sought to increase the number of women in […]
WebmasterWorld Sold To Jim Boykin’s Internet Marketing Ninjas
One of the more popular Webmaster and SEO forums, WebmasterWorld, has been sold today to Jim Boykin’s Internet Marketing Ninjas. Jim Boykin has been acquiring several forums this year, including all of the Developer Shed network including SEO Chat forums and Cre8asite Forums from Kim Krause Berg. Cre8asite Forums has been around since 1998 as […]
Can You Really Increase Conversions By Decreasing Engagement?
Engagement is a magnetic “measure” of online effectiveness. You might call it an “engaging” metric. This is because it is a nice stand-in when real measures of sales, leads or subscriptions are too difficult to track or deliver disappointing results. “No, we didn’t increase sales, but look at the engagement!” is the mantra. The definition […]
How To Jump Start Display Ad Campaigns With Look-A-Likes
Advertisers will tell you that they don’t like to waste money. This is especially true heading into the holiday season. However, that is exactly what many advertisers do by not taking advantage of Look-a-like technology, which has made great advances in recent years. Look-a-likes can reduce waste, save time, and improve performance by defining highly effective […]