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SearchCap: The Day In Search, October 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Election 2012: Searching And Researching The Presidential Debates The final debate between U.S. presidential candidates Obama and Rommney airs tonight. Until the election next month, a lot of attention will continue […]

Barry Schwartz on October 22, 2012 at 5:04 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Election 2012: Searching And Researching The Presidential Debates
The final debate between U.S. presidential candidates Obama and Rommney airs tonight. Until the election next month, a lot of attention will continue to be on the presidential and vice presidential debates. Here’s an easy and free way to keyword search debate video and then immediately view the video online. In fact, all of the […]
Is Ask.com Continuing To Play The Google Arbitrage Game?
We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage? All About Arbitrage Arbitrage, when […]
What You Can Expect at SMX Social Media Marketing – Conference Sneak Peek
For marketers, social media is the “new” normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media is a must for brands and businesses, large and small. We designed SMX Social Media Marketing to help you understand, […]
Are Small Businesses Abandoning AdWords? A Reality Check
Are US small businesses (SMBs) abandoning Google AdWords in droves because of rising CPC prices? That’s the implication of a recent story in the New York Times: [Concern over the rising cost of keywords] has become increasingly common as online advertising has become a standard channel for large companies. Attracting those additional advertisers has been […]
5 Things Businesses Need To Know About Apple Maps Right Now
You’ve probably heard all of the noise about how much Apple Maps suck, but do you know what doesn’t suck? The 1,000,000,000 iOS devices projected to be in the hands of consumers worldwide by 2015. But forget about the far away future. Tomorrow, Apple is likely to unveil the “iPad Air“, which combined with the iPhone5 […]
6 Ways To Shatter The Ceiling With An Enterprise Site Quality Audit
Enterprise SEO has always emphasized visibility, authority and relevance. If you’re optimizing a site with more than 10,000 pages, you now need a streamlined way to audit site quality. Quality matters, and it matters even more on large sites, because you can repeat the same issues so many times. That drags down your entire site. […]
Applying The Theory of Sets In Match Types
When I was a math teacher, I spent a lot of time doing what I thought was, well, ‘teaching.’ In my first few months on the job, I focused on the logic behind the mathematics, not the formulas or other shortcuts. Students constantly complained about this, and they were failing tests, so, after higher-level discussions, […]
Google Adds Explanations To Knowledge Graph Associations
Google has added explanations in the “people also search for” section of the knowledge graph results. The explanations shows why Google added a specific person or thing in the related area under a specific knowledge graph. Google associates this with the bacon number easter egg they ran earlier this year but in a much more […]
How To Turn (Not Provided) Into Useful, Actionable Data
We’ve all seen it, lurking in our Analytics reports, nearly always at the top, sucking a huge chunk of data into a black hole of uncertainty and uselessness. Not provided was predicted as having a single-digit impact on sites. In my research, I’ve found it to have upwards of a 40% impact, especially on smaller […]