Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Spark Foundry was the big winner at last night’s Bing 2017 Agency Awards event.

With offices in both New York City and Chicago, Spark Foundry was named Agency of the Year for the US and Innovator of the Year, and the team’s Colette Trudeau took home the Trailblazer of the Year Award.

Bing handed out 15 different awards during the program to search industry executives and agencies.

“This is a glamorous black-tie affair that celebrates the practice of Search and recognizes our key agency partners for their outstanding creative, effective and passionate work with Bing Ads in the Americas,” wrote Bing on its Search Blog, when it announced the event back in June.

Spark Foundry shared its Agency of the Year Award for the US with Performics Practices Team. Bing also gave an Agency of the Year Award for Canada to iProspect and an Agency of the Year award for Brazil to Blinks.

In addition to Trudeau, other individuals to be recognized included iProspect’s Jeremy Hull, who won Executive of the Year, and Performics’ David Gould, who was awarded the Lifetime Achiever Award.

Here’s the full list of Bing’s 2017 Agency Award Winners:

• Agency of the Year for the US: Spark Foundry and Performics Practices Team
• Agency of the Year for the Canada: iProspect
• Agency of the Year for the Brazil: Blink
• Executive of the Year: Jeremy Hull (iProspect)
• Trailblazer of the Year: Colette Trudeau (Spark Foundry)
• Lifetime Achiever Award: David Gould (Performics)
• Account team of the year: Mindshare
• Innovator of the year: Spark Foundry
• Growth agency of the year: Initiative Search Team at Reprise
• Independent agency of the year: iCrossing
• Optimizer of the year: LQ Digital
• Partner of the year: Resolution Media
• Philanthropist of the year Seer Interactive
• Accreditation champion of the year: US’s Sapient Razorfish and Canada’s Catalyst
• Rising star of the year: Metric Theory

“Our agency partners play a critical role in shaping the future of search and bringing to life the opportunities search offers marketers to both better understand consumer intent and drive impactful and measurable digital engagement,” wrote Paul Longo, Bing’s head of agency development, on Bing’s blog post announcing the winners.

This was the second year for Bing’s Agency Awards event. It was held at the Capitale in New York with celebrity emcee Trevor Noah.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.