Search Engine Land’s updated SEO Periodic Table is now live

By Carolyn Lyden

Published: June 16, 2021 at 5:00 am

Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this year, on the Periodic Table’s 10th anniversary, we have one that we believe is better than ever.

Along with the traditional SEO success factors and list of search marketing toxins that you’ve come to know and expect, we’ve added a new Niches section that dives deep into the individual characteristics of SEO in three industries: Local SEO, News/Publishing, and Ecommerce.

With this relaunched infographic, we offer both long-time SEOs and those new to the industry an overview of what’s essential when you’re looking to achieve success in SEO. It isn’t all about rankings, but it is about achieving positive results from greater visibility in search engines.

While SEO is indeed an art, it is also a science. We hope this refreshed graphic serves as an essential reference for your experiments.

Download the updated table today

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Carolyn Lyden

Carolyn Lyden served as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.