The future of CX depends on innovative generative AI and data insights

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line.

In this episode of the MarTech.org Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.

Tune into the podcast and learn:

• The importance of a solid data foundation for customer experience.
• Marketing’s evolving role in shaping CX.
• How to keep up with emerging technologies like generative AI like ChatGPT.

Tune in to other episodes in the series here.

Guest

Jenn Atkins, Chief Marketing Officer, Dun & Bradstreet

Jenn loves a good laugh, a great read and connecting with people, and she brings that philosophy to her approach to marketing. She started her career in design and has brought that creative thinking, love of experimentation, and passion for telling a great story into every role. She’s currently the CMO for Dun & Bradstreet, a leading global provider of business decisioning data and analytics. She was most recently the VP of Marketing at IBM for its Systems and Quantum divisions and held positions at Blackbaud, Convio, and various start-ups in Austin, TX. In her free time, you’ll find her mentoring and cheering on her daughter’s robotics team or rooting for her son on the soccer field.

Moderator

Kim Davis, Editorial Director, MarTech

Born in London but a New Yorker for over two decades, Kim Davis started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. Prior to working in tech journalism, Davis was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication and as a music journalist.

Sponsor

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.