The future of ecommerce search: Insights from 200+ retailers

By Digital Marketing Depot

Published: February 26, 2025 at 4:18 pm

Deliver High Converting Shopping Experiences

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery.

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI-driven search is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are:

Optimizing site search with AI to improve relevance and reduce friction
Personalizing results in real-time to increase conversions
Investing in smarter product discovery tools to stay ahead in 2025

Download the full report to discover the product discovery strategies driving retail success.

Explore more on

Artificial intelligence E-commerce London Product discovery via connected kitchen Retail Search engine Search engine technology

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Digital Marketing Depot

Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at https://digitalmarketingdepot.com.