The Google (George) Ferris Wheel Logo

Featured on Google home pages worldwide today is an ultra special Google Doodle not just for Valentine’s Day but also for the 154th birthday of George W.G. Ferris Jr., the inventor of the Ferris Wheel. This year’s Google Valentine’s Day logo has tons of layers behind it. It is a Valentine’s Day logo, it is […]

on February 14, 2013 at 9:40 am | Reading time: 2 minutes
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Featured on Google home pages worldwide today is an ultra special Google Doodle not just for Valentine’s Day but also for the 154th birthday of George W.G. Ferris Jr., the inventor of the Ferris Wheel.

This year’s Google Valentine’s Day logo has tons of layers behind it. It is a Valentine’s Day logo, it is a birthday logo for George Ferris, it is an animated logo, and it is one of Google’s most artistic logos I’ve seen in a while.

Google Ferris Wheel Logo Video

Here is a video of the Google Ferris Wheel in action. Notice how when you press the heart, the Ferris Wheel spins and matches up to characters:

Behind The Scenes

As Google explained in the Doodle archive, they started this Doodle with the inspiration of combining Valentine’s Day with the “celebration of love with the birthday of the engineer whose mechanical invention has filled so many hearts with wonder.” To do so, they decided to make an animated Doodle with the love story of the Ferris Wheel.

Brian Kaas, the Google Doodler started off with a rough sketch and created 16 different illustrated characters as passengers for the Ferris Wheel. They then designed comic strips for each character combination. Brian said “We hope you enjoyed the final interactive doodle and perhaps learned a little bit about love, life and Ferris Wheels.”

About George Ferris

George Washington Gale Ferris, Jr. was born February 14, 1859 in Galesburg, Illinois, and died at the young age of 37 on November 22, 1896 in Pittsburgh, Pennsylvania. The Ferris Wheel debute was at the 1893 World’s Columbian Exposition in Chicago, Illinois.

For other Valentine’s Day logos from the search industry click here.

Past Interactive Google Logos:

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Barry Schwartz
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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