The top 100 consumer products this holiday season, according to Google

Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.

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Google has published its annual Shopping Holiday 100, a list of the top 100 consumer products that are predicted to trend the most on Google in the U.S. this holiday season. The predictions are based on the last several months of query data and are bucketed into seven categories: gaming, health & beauty, fragrances, kitchen gear, sports & fitness, tech and toys & games.

Google Shopping Holiday 100
The top three products in the kitchen gear category. Image: Google.

Why we care

Knowing which products are going to be most sought out by consumers is always crucial for retailers, but this holiday season, it’s even more important due to challenges stemming from the pandemic: Consumers are shopping online more than ever, while supply chain delays impact inventory and prices.

If you’re selling some of these trending products, you might want to evaluate your inventory with respect to the heightened demand — more than one-third of U.S. shoppers say they’ll look for other retailers that carry the same product if items are out of stock, according to Google. For underdog retailers, this might also be an opportunity to increase awareness and attract new customers. And, all retailers should ensure that their product feeds are up to date so that they can show up in Google’s free Shopping results.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

George Nguyen
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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