Search Engine Land » PPC » TikTok Shop launches in Beta

TikTok Shop launches in Beta

TikTok subscribers will be notified of the new beta program via email.

Nicole Farley on April 26, 2023 at 1:47 pm | Reading time: 2 minutes

Chat with SearchBot

TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release.

Now open in Beta. I received the email below this afternoon. Though I’m not a seller, nor do I manage any TikTok ecommerce accounts.

What is TikTok Shop. TikTok Shop is an ecommerce solution designed to boost sales and brand growth on TikTok. It allows users to discover and purchase products from their favorite creators and brands in a single, smooth experience.

Those who join as beta sellers will gain exclusive access to TikTok Shop and have the opportunity to provide valuable feedback for product improvement. Moreover, for a limited time, they will be able to take advantage of an exclusive promo offering 0% Referral Fees for the next 90 days.

Sign up. To participate in TikTok Shop, sellers need only click the link in your email invitation. But if you didn’t receive an invitation, then you can access the Beta signup here.

Screenshot 2023 04 26 At 12.42.23 PM — **Why we care.** TikTok Shop presents a unique opportunity to tap into the rapidly growing TikTok community, where 83% of users say the platform influences their purchasing decisions. TikTok Shop allows users to discover and purchase products from their favorite creators and brands. Additionally, advertisers and brands can make their products and services easily discoverable to a highly engaged audience, ultimately maximizing their ROI.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

Add Search Engine Land to your Google News feed.

Related stories

New on Search Engine Land

ChatGPT’s search surge: 1% market share predicted by 2025

TikTok takes U.S. ban challenge to the Supreme Court

ChatGPT search is now available to all free users

Exploit reveals how and why Google ranks content

Google Ads tests AI-powered reporting tool

About the author

Contributor

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.