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Top 5 mistakes that can make or break your international search strategy

Getting SEO and PPC wrong means lost time, budget and opportunity.

Cynthia Ramsaran on January 24, 2022 at 4:42 pm | Reading time: 1 minute

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Marketers understand the importance of search – whether it’s organic or paid – in reaching, engaging and converting their global audiences. But achieving success in international SEO and paid search takes more than translation, and getting it wrong means lost time, budget, and opportunity.

Join international digital marketing experts to uncover the five key mistakes brands make in international search and what you need to do to get it right.

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About the author

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Cynthia Ramsaran

Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.