Google’s latest close variants change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants.
Topic: Adalysis
Search Cap: Google Ads Overview page changes, GSC updates, Bing WMT & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several […]
SearchCap: Google Assistant finds good news, GSC updates, Google Image search traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A checklist: Important SEO points to cover in a content campaign Aug 21, 2018 by Paddy Moogan Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how […]
SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts adds ‘call now’ button Jul 12, 2018 by Barry Schwartz The new option within Google My Business lets you include your phone number as a call to action. Google […]
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18.
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you've been holding off or haven't found the promise of higher CTRs with ETAs yet, you're not alone. Don't get discouraged.
SearchCap: PPC tips, link structure & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
Expanded Text Ads: from quirks to testing methods & early results, what we know so far
Marketers share how they are approaching the new text ad format and results they're seeing.
7 SEM experts weigh in on the biggest AdWords announcements
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
Dear Google: Here’s a search marketers’ AdWords UI wishlist
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests.
SearchCap: Google PLA test, Google app indexing study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Send AdWords alerts directly to Slack with this AdWords script libraryMar 10, 2016 by Russell Savage Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows […]
AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate
Ad testing in paid search is a relatively painless — until it comes to the actual analysis. It’s easy to set up ads tests, but analyzing ad performance can be a time sucking process for even the most sophisticated paid search teams. Worse yet, the results can be misleading if enough information isn’t available, the […]