How to build topical authority in the AI search era (Seven steps)
Learn the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.
Topic: Amanda Milligan
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
How to measure content KPIs during COVID [Video]
The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront.
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic.
How to evaluate content marketing opportunities during COVID [Video]
“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land.
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
Replay: Pros discuss content marketing during COVID-19
We will dive into what brands should be communicating and ways to stand out with your content while respecting the current pandemic.
Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
SMX Replay: How to use data storytelling to earn top-tier media coverage
Amanda Milligan explains three factors that have earned coverage from NPR and CNN.