Web Push advertising in 2026: Market trends and challenges
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.
Topic: Americas
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]
Mobile accounted for more than a third of clicks and ad spend.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and […]
Apple Hiring ‘Ground Truth’ Managers To Improve Maps
If job listings are any indication, Apple remains committed to improving its iOS Maps app. As the iDownload Blog spotted, Apple currently has seven job listings for what’s called a “Maps Ground Truth Manager.” The positions are based around the world — U.S., Western Europe, Eastern Europe, Japan, Asia-Pacific, the Americas and Middle East/Africa. The […]
Report: Global Paid Search Spending Up 18% In 2012
Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded 86.5% of global paid search spend and a […]
5 Ways To Improve Your International SEO Strategy
If North American-based businesses are to reach the rapidly expanding, increasingly sophisticated international Internet audience, they must get smarter about international search engine optimization. Just like domestic SEO, the international version boosts the likelihood that a particular website will rise to the top of search results, thereby enabling increased conversion rates. The challenge internationally is […]
Agencies: Global Search Spend Growth Slows in Q2
Global growth in search marketing spend slowed in the second quarter, according to reports from two large agencies, Covario and Efficient Frontier. Data released this week is consistent with an earlier report from Citibank. According to Efficient Frontier, search spend grew only 8% in the second quarter, as compared to the same period in 2010. […]
Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas
Holiday shopping for consumer electronics is starting earlier than ever in the Americas, according to new research released by Covario, a search marketing agency that works with large global clients such as Intel, Lenovo, Research In Motion and Adobe. Covario found that, among its tech and consumer electronics clients in the Americas, paid search spending […]
Ross Levinsohn: Yahoo’s New Executive Vice President of Americas
Yahoo announced they have appointed a new executive vice president of the Americas region. Levinsohn will report directly to CEO Carol Bartz and be responsible for company’s media group, advertising sales, and partnerships for the Americas region. Levinsohn was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm. He […]
Yahoo CEO Bartz Announces Exec. Departures, Speculation About Bartz’s & Yahoo’s Future Begins
Yahoo has seen a long list of talented people leave the company during the organizational turmoil of the past few years. However it appeared the company was stabilizing and potentially even back on track toward growth and forward momentum. However AllThingsD earlier reported and today confirmed (before official confirmation from CEO Carol Bartz) that three […]
Google CEO Eric Schmidt On Newspapers & Journalism
Is Google a newspaper killer? Not by a long shot, says Google CEO Eric Schmidt. Nor does he want it to be. In a long interview about his company’s relationship with newspapers and the print journalism industry, Schmidt made it clear he wants established players to survive. In fact, he thinks Google has a “moral […]
Google Analytics Launches New Version With New UI & Features
Google Analytics today has released a new version of their web analytics tool. I spoke with Brett Crosby, Senior Manager of Google Analytics about the release, which he explained was a completely “new platform” to enable “non-experts” to use sophisticated web analytics without expert intervention.