Google Ads can now calculate Target ROAS from profit margins
Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.
Topic: Arpan Banerjee
Google Ads loosens business name rules for some advertisers
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
Google begins rolling out in-account certification applications
Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.
AI Max spotted in Google Standard Shopping campaigns
AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.
Google Ads rolls out video campaign groups globally
Google launched video campaign groups, allowing advertisers to optimize YouTube reach and frequency across multiple campaigns.
Google changes default Local Inventory Ads behavior
Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing "Local products" with a new filter.
Google is moving offline conversion imports out of the Google Ads API
Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
Google Ads to auto-link YouTube channels starting June 10
Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.
Google Ads adds “Results” tab to show impact of recommendations
Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.
Google Ads lets marketers reuse AI text rules across campaigns
Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.
Google tests “Sponsored Shops” blocks in Shopping results
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
Google to disable Customer Match uploads in Ads API
From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.
Google Ads support requires account change authorization
Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
Microsoft Advertising adds a multi image creative to Shopping ads
Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.
Google Ads adds shortcut button to Change history
Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.
Google Ads’ new text guidelines feature begins rolling out
Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.
Google to enforce phone number verification for Message Assets in ads
Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve.
Google Merchant Center to align click reporting with Google Ads
You can expect some of your current and old reports to change when this update happens.
Google Shopping now shows ‘Price at Checkout’
Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.
Google Ads tightens brand guidelines
Advertisers should ensure their brand guidelines are up to date by March or Google will automatically select their business name and logo.
Google Ads revealing low-volume search terms as ‘Private’
Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.
Google adds WhatsApp ‘conversation started’ conversion action
Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.