17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
Topic: Blogging
25 best blog niche ideas (Data study)
We analyzed 100 niches using real data to reveal the top 25 blog ideas – ranked by growth, competition, and monetization potential.
Content marketing success falls to 12-year low: Survey
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
7 proven blog post templates (That work like a charm)
This is a list of 7 detailed blog post templates that are proven to drive traffic to your blog.
Listicle: An essential guide to writing list-based content
Everything you need to know about writing Listicles that get traffic and social shares.
Google makes recipes in AI Mode more publisher friendly
Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.
Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.
AI isn’t the enemy: How bloggers can thrive in a generative search world
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
How to write a listicle (with 6 examples)
While writing listicles can be straightforward, you can make them more engaging and attention-grabbing by following these tips.
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Video: Lisa Barone on the early days of SEO blogging
Hope you have fun watching two bloggers joke around with each other.
What You Should Post
For anyone running a social media account for professional reasons, writer’s block can be a real problem. While unbridled enthusiasm for a topic can get you started, in the long run almost everyone runs out of steam. This can be a real problem as social media marketing demands that you provide constant posts and updates […]
Google to bloggers: Disclose & nofollow links when reviewing gifted products
Google issues new best practices to bloggers who receive free products. Is Google about to send out a new manual action for paid links in exchange for product reviews?
RIP Aaron Swartz, One Of The Earliest Google Bloggers
I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range of things, such as helping create Reddit, RSS and being an internet activist. But I remember him most as one of the earliest Google bloggers. The Google Weblog went up on March 17, […]
Google Emails Authorship Confirmations To Bloggers
Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation. The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here’s the […]
Search In Pics: The Google Potion, Front Row Blogging & Movember
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
How To Ensure That Your Content Will Go Viral
It is every blogger or Internet marketer’s dream that their content will go viral, meaning that it will be shared thousands of times, thus resulting in a massive stampede of traffic to the site, which may even cause servers to crash under the weight of its popularity. However, several things are put into effect in […]
Live Blog: Martha Stewart On Twittering & Real Time Marketing
I’m at TWTRCON today, where Martha Stewart is being interviewed during a keynote conversation by David Pogue of the New York Times.
SES San Jose Day Three Live Blog Coverage
Today is day three of three of the SES San Jose show. The sessions are now complete for the day and I believe I have complied a lot of the live blogging sessions. If I missed any, feel free to comment below. Here is some of the coverage for day one: Advanced Paid Search Techniques, […]
The Big List Of Search Engines & Their Employees On Twitter
Yesterday, Google joined Twitter with a company account. We twittered a few search engine-related addresses as part of our post about that, but we wanted to do one that was a little more organized. So welcome to our big search engine Twitter list! The list isn’t complete, nor will it ever be. But that’s how […]
SearchCap: The Day In Search, November 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A Small Business Success Story: Element One Photography
Picture this: You’ve spent two months creating a website for your small business. You’ve poured yourself into it. The web site is a thing of beauty, and it showcases your work very effectively. But no one can find it. Six months go by, and you’re not getting any traffic from search engines. You type your […]
Now Blogging: Google Cofounder Sergey Brin
Sergey Brin becomes the first of Google’s three major executives to begin blogging. Spotted via TechCrunch, his blog at too.blogspot.com covers today his personal experience of being at risk for Parkinson’s Disease. In his first post, he explains the name of his blog:
A Small Business Marketing Success Story: Teresa Boardman, Real Estate Agent
The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I’ve called real estate SEO a “joke,” and it’s […]
SES NY Day Three Live Coverage Recap
The third day of SES NY is now complete. Here is the live blogging coverage I found throughout the day for the event. I’ll add any new coverage to tomorrow’s recap.
A Small Business Marketing Success Story: Pink Cake Box
Ready for something different? Typically in this space each month, I write a “How To” or “Why To” article with ideas and tips for helping small businesses succeed online. I’d like to go in a different direction: profiles of small businesses that are succeeding online. I’m a big believer that learning from the successful examples […]
Announcing The 2007 “Columbo” Humorous Blog Post Winners
The fix is in, the votes have been counted, and the winners determined in the 2007 Rubber Chicken Award for Humor (aka the Columbo) in the search industry. And the winners are:
Google’s User Experience Expert, Kevin Fox, Joins New Start-up Company
Kevin Fox, Google’s user experience designer responsible for helping design Gmail, Google Calendar, and Google Reader 2.0, has announced he is leaving Google to join a “very small start-up.” Today is his last day at Google, after being with Google for over four years. Kevin did not say the name of the new company he […]
SearchCap: The Day In Search, December 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Nominate Us For The 2007 Search Blog Awards (Please!)
Loren Baker and Search Engine Journal are once again holding nominations for the annual Search Blog Awards. The categories are below, and we’ll happily accept your nomination for any you find relevant. In particular, if you’d especially liked a particular blog post on Search Engine Land, we’d encourage you to put that in the running […]
SearchCap: The Day In Search, December 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Engine Land Celebrates Its First Birthday!
Happy Birthday to us! Today, Search Engine Land officially turns one year old. Below, I wanted to share some thanks to all those who’ve helped make it such a successful year, and I’m going to save the in-depth "what have we achieved" statistics for sharing for January, when the entire 2007 calendar year has passed. […]
SearchCap: The Day In Search, November 29, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Live Blogging: SMX Social Media – Social Media Marketing Essentials
I’m live blogging Search Marketing Expo Social Media. I see that Kim Krause Berg is also live blogging this session for Search Engine Roundtable, so now I feel all this competition with her. (Eric Lander at Search Engine Journal also live blogged it, as did aimClear Blog, so the competition is really heating up now.) […]
Yahoo China & MSN China Sign Controversial “Self-Discipline Pact” With China
Yahoo!, Microsoft ink web pact with Chinese government from The Register reports Yahoo China and MSN China have signed a pact with the Chinese government that “encourages” rather than requires bloggers to identify themselves to the companies with real names, contact details and for the companies to censor material. Reporters Without Borders claims the new […]
Forget Chores For Pocket Money — Teen Makes $900 Per Month Doing SEO
Forget Babysitting and Paper Routes, Teen Turns to SEO from Stephan Spencer at News.com highlights one teen who earns on average between $20 and $30 a day on her blog through Google AdSense. Stephan knows 16-year-old Chloe well — she’s his daughter! Chloe she was invited to present at the BlogHer 2007 Conference. She has […]
Google Free Fridays Now Officially Become Google Free Mondays
Earlier this month, we started the Google Free Friday series, designed to open readers’ eyes to search engines beyond Google. AOL happened on schedule, then I had to move Ask.com to this past Monday, as I got behind in writing as we launched our Sphinn social news and sharing site. Microsoft’s day was supposed to […]
Google: Off-The-Record, Unless Eric Schmidt Is Saying It
I had to love the contrast in two items that hit my feed reader today: one where a talk by Google’s chief internet evangelist Vint Cerf was declared off-the-record by Google, upsetting some people, then another where Google CEO Eric Schmidt was at an off-the-record event but said he wanted the event video uploaded as […]