When a key search team member leaves: How to maintain continuity
From documenting strategic decisions to managing the first 90 days, here’s how to minimize disruption to your SEO and PPC programs.
Topic: Business continuity planning
Your Google Business Profile needs a business continuity plan
Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging times
What top SEOs are telling their clients now [Video]
SEO is a long-term game, so it's important to balance short-term strategy shifts with maintaining the momentum you've already built, experts say in this clip from Live with Search Engine Land.
Businesses should limit, not disable, their sites during temporary closures, Google says
A full takedown can result in losing Search Console data and make it more difficult to ramp back up.
SEOs talk pivoting and planning for a future after COVID-19
Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic.
Google My Business not functioning as expected under the strain of coronavirus
Many updates are taking considerably longer than normal.
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.