3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...
Sponsored Content: Optmyzr
Optmyzr’s PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, Google Analytics, Google Merchant Center, Google Sheets, and SA360. The company was founded by former Google AdWords executives. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage manual and automated bids, find new keywords, A/B test ads, build new campaigns, manage placements, automate budgets, and automate reports. Optmyzr was named best PPC management software at the US Search Awards in 2015 and 2018 and at the UK Search Awards in 2019.
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
3 Easy steps to complete your annual PPC checkup
Use these techniques to make sure your PPC accounts are in great shape all year...
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can...
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated...
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC...
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn't mean advertisers can forget about bid...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where...
Four ways to spot AdWords account trouble early
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all,...
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could...