5 ways you’re hurting account performance when it comes to RSAs
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
Optmyzr’s PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, Google Analytics, Google Merchant Center, Google Sheets, and SA360. The company was founded by former Google AdWords executives. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage manual and automated bids, find new keywords, A/B test ads, build new campaigns, manage placements, automate budgets, and automate reports. Optmyzr was named best PPC management software at the 2020 US, UK, and Global Search Awards.
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.
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Optmyzr | Jul 13, 2021 at 7:00 am ETWhen the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.
Optmyzr | Apr 13, 2021 at 7:00 am ETWith the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Optmyzr | Jan 19, 2021 at 7:00 am ETPPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
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Optmyzr | Jan 14, 2020 at 7:30 am ETWhen Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Optmyzr | Oct 15, 2019 at 7:30 am ETAmazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Optmyzr | Sep 10, 2019 at 7:30 am ETFinding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
Optmyzr | May 21, 2019 at 7:30 am ETWhy reports alone don’t cut it anymore in the fast-paced world of automated PPC.
Optmyzr | Feb 5, 2019 at 7:30 am ETFour ways a great PPC tool can turn you into a PPC rockstar.
Optmyzr | Oct 15, 2018 at 7:30 am ETLook to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
Optmyzr | Sep 10, 2018 at 7:30 am ETImplementing automated bids from the engines doesn't mean advertisers can forget about bid management.
Optmyzr | Jun 12, 2018 at 7:30 am ETThe new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]
Optmyzr | Apr 3, 2018 at 7:30 am ET