PPC
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
Optmyzr’s PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, Google Analytics, Google Merchant Center, Google Sheets, and SA360. The company was founded by former Google AdWords executives. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage manual and automated bids, find new keywords, A/B test ads, build new campaigns, manage placements, automate budgets, and automate reports. Optmyzr was named best PPC management software at the 2020 US, UK, and Global Search Awards.
PPC
Get more control over Smart Bidding and max out ROI with value-based bidding.
Optmyzr | May 10, 2022 at 7:00 am ETPPC
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Optmyzr | Feb 3, 2022 at 7:00 am ETSEO
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.
Optmyzr | Oct 12, 2021 at 7:00 am ETPPC
Learn the factors that are more important than ever to optimize for automated PPC.
Optmyzr | Jul 13, 2021 at 7:00 am ETSponsored Content
When the ad engines change how automation works, an effective toolset can help advertisers minimize the impact.
Optmyzr | Apr 13, 2021 at 7:00 am ETAmazon
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Optmyzr | Jan 19, 2021 at 7:00 am ETAmazon
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Optmyzr | Oct 21, 2020 at 11:38 am ETAmazon
How account blueprints can drive flawless execution of your PPC strategy.
Optmyzr | Jul 21, 2020 at 7:30 am ETAmazon
Nimble, measurable, and cost-effective ways to market in challenging times
Optmyzr | May 4, 2020 at 7:30 am ETAmazon
Use these techniques to make sure your PPC accounts are in great shape all year long.
Optmyzr | Jan 14, 2020 at 7:30 am ETAmazon
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Optmyzr | Oct 15, 2019 at 7:30 am ETAmazon
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Optmyzr | Sep 10, 2019 at 7:30 am ETFinding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
Optmyzr | May 21, 2019 at 7:30 am ETAmazon
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC.
Optmyzr | Feb 5, 2019 at 7:30 am ETAmazon
Four ways a great PPC tool can turn you into a PPC rockstar.
Optmyzr | Oct 15, 2018 at 7:30 am ETApple
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
Optmyzr | Sep 10, 2018 at 7:30 am ETBing
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.
Optmyzr | Jun 12, 2018 at 7:30 am ETGoogle Ads
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]
Optmyzr | Apr 3, 2018 at 7:30 am ETAmazon
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
Optmyzr | Feb 6, 2018 at 7:30 am ETBing
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Optmyzr | Jan 31, 2018 at 7:30 am ET