Get more control over Smart Bidding and max out ROI with value-based bidding.
Automating search ads is the secret to success against supply chain challenges, rising shipping costs, and pandemic pandemonium.Optmyzr | Oct 12, 2021 at 7:00 am ET
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.Optmyzr | Jan 19, 2021 at 7:00 am ET
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.Optmyzr | Sep 10, 2019 at 7:30 am ET
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.Optmyzr | Jun 12, 2018 at 7:30 am ET
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]Optmyzr | Apr 3, 2018 at 7:30 am ET
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]Optmyzr | Feb 6, 2018 at 7:30 am ET
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]Optmyzr | Jan 31, 2018 at 7:30 am ET