3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...
Optmyzr’s PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. Optmyzr connects with Google Ads, Microsoft Ads, Amazon Ads, Facebook Ads, Google Analytics, Google Merchant Center, Google Sheets, and SA360. The company was founded by former Google AdWords executives. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage manual and automated bids, find new keywords, A/B test ads, build new campaigns, manage placements, automate budgets, and automate reports. Optmyzr was named best PPC management software at the US Search Awards in 2015 and 2018 and at the UK Search Awards in 2019.
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...
How account blueprints can drive flawless execution of your PPC...
Nimble, measurable, and cost-effective ways to market in challenging...
Use these techniques to make sure your PPC accounts are in great shape all year...
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice...
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can...
Why reports alone don’t cut it anymore in the fast-paced world of automated...
Four ways a great PPC tool can turn you into a PPC...
Look to Google Shopping Ads best practices for ways to maximize sales with Bing...
Implementing automated bids from the engines doesn't mean advertisers can forget about bid...
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC...
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very...
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where...
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all,...
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could...