PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Topic: ChannelAdvisor
Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
SearchCap: 20 years in search, Google PageRank & Bing shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 big changes with search engines over my 20 years of covering them Apr 17, 2016 by Danny Sullivan Search Engine Land founding editor Danny Sullivan looks at how search has […]
Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for "top-rated" products is now live on mobile and desktop.
Google Expandable PLA View Test Displays 16 Product Listing Ads
When expanded, PLAs muscle out other ads and organic listings to take over most of the above-the-fold real estate.
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
Another Google PLA Test Targets Low-Priced Products
Google Shopping ads show what percentage lower a product is priced compared to the online average.
SearchCap: The Day In Search, September 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Updates Answers For Social And SEO Value It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search […]
Report: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text Ad Clicks
The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping. Search (traditional AdWords text ads) saw just a slight uptick in growth at 0.2% in August. Both channels grew more slowly than comScore’s overall ecommerce […]
SMX East 2011: Ecommerce & Retail Search Marketing Tactics
Ecommerce & Retail Search Marketing Tactics Presentations from SMX East – NYC, NY, September 2011 Online retailers have unique needs and face unique challenges when it comes to search marketing. This session looks at a variety of tips and tactics to help retailers and ecommerce merchants do well in search results, and tactics to help […]