Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
Topic: Chatbot
Are we ready for the agentic web?
The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
AI local visibility is up to 30x harder than ranking in Google: Report
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
Google searches per U.S. user fell nearly 20% YoY: Report
Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
EU puts Google’s AI and search data under DMA spotlight
Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition.
Google research points to a post-query future for search intent
Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.
From searching to delegating: Adapting to AI-first search behavior
As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.
Google rules out ads in Gemini — for now
Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.
Does llms.txt matter? We tracked 10 sites to find out
We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.
7 real-world AI failures that show why adoption keeps going wrong
From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.
Google Trends adds Gemini to Explore page
Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.
Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
This is also coming to Google Search in AI Mode soon, Google added.
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Why ecommerce SEO audits fail – and what actually works in 30 days
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.
Sergey Brin: Google ‘messed up’ by underinvesting in AI
Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say 'dumb things.'
Google launches natural language Developer Assistant for Google Ads API
Google’s new Developer Assistant lets advertisers and developers use plain language to generate, run, and export Google Ads API queries.
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.
AI tools for PPC, AI search, and social campaigns: What’s worth using now
The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing the right stack.
Google denies ads are coming to Gemini in 2026
Google's Dan Taylor ripped the story, saying 'there are no ads in the Gemini app and there are no current plans to change that.'
Google’s Year in Search 2025: These trending topics spiked big
Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
Why PPC tests in 2026 call for nuance, not winners
Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.
Google and AI slop are ruining Thanksgiving for food bloggers
Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips.
How to create answer-first content that AI models actually cite
AI favors answer-first sites like Reddit and Wikipedia. Learn how to structure and optimize branded content that LLMs actually cite in their responses.
3 GEO experiments you should try this year
Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content.
Come in first with first-party data: How marketers use it to win in SEO
Future-proof your marketing with first-party data. Learn how to collect, activate, and scale customer insights while staying privacy-compliant.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Google releases AI shopping updates for the holidays
Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
4 times PPC automation still needs a human touch
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
The rise and fall of FAQ schema – and what it means for SEO today
Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.
LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery
LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for what’s next.
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
Google Search gets Nano Banana in Google Lens
This is Google's latest image generation technology from within Gemini - now available in Search.
Google open-sources ads API MCP server for AI developers
This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.