Topic: Chicago

SEO

A New Scourge For Yahoo: Affiliate Mapspam

I’ve been writing about Mapspam appearing in both Google and Yahoo search results for some time now. Mapspam is where black hat SEOs spam local search and map listings, and like all black hat techniques, it seems to get more sophisticated as the search engines find ways to combat the spammers’ techniques. There’s a new […]

SEO

Hyper-Local “News” Site EveryBlock Emerges

EveryBlock is a new local “news” site that seeks to answer the question, “What’s happening in my neighborhood?” It aggregates data and content from a variety of sources and currently covers three US cities: Chicago, New York, and San Francisco. EveryBlock competes with Outside.in, YourStreet, and Topix to some degree. We noticed the site based […]

SEO

Search Year 2007: Search News, In Review

Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]

SEO

MapSpammers Getting More Sophisticated

After the first relatively unsophisticated Google MapSpam bulk upload attempt became public, I had a long and interesting conversation with a webmaster who had spent many years implementing a “long tail search” campaign on behalf of local business in a major market. He pointed out that with a little bit of work, a national company […]

SEO

December’s Battle Of The Search Conferences

It’s mid-November, when WebmasterWorld’s PubCon is traditionally held. But all’s quiet on the Las Vegas front. What’s up? This year, PubCon has moved to December, running head-to-head against Incisive Media’s SES event in Chicago. What’s a search marketer to do?

Taking On ARF, Engagement, Interruptive Advertising… And Whatever Else You’ve Got!

In 2005, The Advertising Research Foundation (ARF), through their MI4 Initiative, decided to embark on the Quixotic quest of defining engagement. The impetus was finding a more appropriate and applicable metric that could stretch across the rapidly expanding number of channels that were exploding through digital delivery. So, the good folks at ARF assembled a […]

Goodbye Search Engine Strategies!

It’s Search Engine Strategies San Jose next week. For Chris Sherman and I, it’s our swan song. This is the last SES event that either of us will program, with our search marketing conference efforts going forward focused on our own Search Marketing Expo (SMX) events. But we’ve put our all into making the last […]

Now Showing: Google Video On Privacy

Some webmasters may know of Google’s Maile Ohye through her work in Google Webmaster Central, but now she plays a new role explaining issues about search privacy, in a new video from Google. It’s the first of several videos on the subject that Google has announced that it will be doing. I found the first […]

Bulk Upload ‘Mapspam’ On Google

Is it black hat “mapspam,” a mistake or a creative response to a legitimate business need? Mike Blumenthal has chronicled the history of some recent bulk upload abuse on Google Maps in a couple of detailed posts: TechPro’s CEO speaks about Google Maps Bulk Upload abuse and the related Batten down the hatches: More Google […]

Google Confirms Acquisition Of FeedBurner

The Google Blog has confirmed the rumors upon rumors that they have acquired FeedBurner. Google said they have acquired them to give “AdWords advertisers broader distribution to an even wider audience of users.” You can find FeedBurner’s CEO, Dick Costolo’s thoughts on the acquisition here.

Wedding Congrats For Sergey & Gary

Last weekend was apparently a big weekend when it came to weddings and search. Both big names in search got hitched — Gary Price and Sergey Brin. No, not to each other (not that there would be anything wrong with that, of course!). ResourceShelf editor and Ask.com search evangelist Gary Price tied the knot near […]

PPC

Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine

Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]