SearchCap: The Day In Search, September 25, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Search Illustrated: Geo Targeting Search Strategies
  Are you reaching the right people with your search optimization and marketing campaigns? Even though we’re living in an increasingly globalized world, it often pays to tailor content and optimization efforts to specific regions. Today’s Search Illustrated shows a number of ways that your web sites can be geo…
• 
  AdWords Quality Score: Can Your Business Model Be Banned?
  Let’s get this uncomfortable truth out of the way up front: Google’s actions, manifested through a variety of methodologies to rank (and sometimes ban) listings and content, have regularly irritated, angered, and alienated some webmasters, website owners, and advertisers. The outcry is more vociferous if you can give an…
• 
  Open Directory Launches The Official DMOZ Blog
  The Open Directory just launched the official DMOZ blog. The first blog post explains that DMOZ wants to use this blog to: Provide authentic messages about DMOZ and the efforts of our volunteer community.Highlight enhancements, both current and future.Allow editors to showcase their categories and describe, in their own words,…
• 
  Microsoft Dilemma: Facebook Or Yahoo (Or AOL)?
  The NY Post is reporting that Microsoft is weighing two big investment options: buying a 5 percent stake in Facebook (at rougly $500 million), which was widely reported yesterday, or buying some or all of Yahoo. But the options are probably mutually exclusive, given the earlier $6 billion acquisition of…
• 
  New York Times’ Marshall Simmonds: Poster Child Of SEO Success
  Marshall Simmonds of the New York Times is, to me, the SEO of the hour right now. For an industry often mischaracterized as doing nothing but blog spamming, Marshall’s work as chief search strategist to institutionalize SEO as part of the regular editorial production at the New York Times lead…
• 
  Is Wikipedia’s Community Editing Model About To Die?
  Gary Price picked up on a major change coming to the German Wikipedia, where only “trusted editors” will be able to make instant changes to the online community-driven encyclopedia. This change is coming to the German Wikipedia later this year, and it may follow suit on the English version of…
• 
  Privacy Tuesday: New Google Privacy Video & Privacy Articles
  Following on last month’s search privacy video from Google, the Google Blog announced that a new installment dealing with personalized results is now available. Meanwhile, two new articles about privacy issues and naming Google in particular have also come out today….
• 
  Google News May Index Yahoo Ads
  BlogStorm has found that Google News might actually index Yahoo contextual ads….
• 
  The New Digg & What It Means For SEO
  Last week Chris Winfield did a great job reviewing the new Digg. Today, I want to discuss how the changes affect SEOs. We all want to get on the homepage of Digg because it can bring in thousands of links, but the recent changes made it both easier and…
• 
  New Comment System For Search Engine Land
  Back when Search Engine Land launched, we used TypeKey to manage our comments system. Some people hated the system, but I promised from the start that it would eventually be replaced by something better. Today, that finally happens. Comments at Search Engine Land are now being handled through our own…
• 
  Facebook Notification Feeds: Not So Private From Blog Search, After All
  Lisa Barone posted today about being surprised to discover that some of her Facebook activities were showing up in Bloglines. How? She’s friends with John Harmon, and his Facebook notifications feed was apparently submitted over there. The odd thing is, Facebook says these feeds shouldn’t show up in Bloglines at…

Search News From Around The Web:

Applications & Portal Features

• Gmail Mobile Improves the Interface, Google Operating System

Business Issues

• Marc Armand Rousso’s Friends, New York Times
• The buzz about Google-DoubleClick, Google Public Policy Blog
• Yahoo Sales Exec Karnstedt Talks Reorg, Industry Trends — But Not Mortgage Ads, Silicon Alley Insider
• Accoona: Paid blog posts may put Accoona’s IPO at risk, Valleywag
• 15 Billion More Reasons to Worry About Facebook, AllThingsD

Conferences

• Microsoft adCenter Travel Day – London UK, adCenter Blog
• SES Chicago Agenda Is Up, Daggle

Local, Maps & Mobile

• Calling all 3D Google Earth files, Google LatLong
• Automatically Download Satellite Images from Google Maps, Digital Inspiration
• Urbanspoon: Restaurant Reviews Coming To A City Near You, TechCrunch
• DoubleClick Launches Site-Side Mobile Ad Management, Advertiser Version in Development, ClickZ
• Street-Level Imagery for Canada? What About Other Countries?, ResourceShelf
• Whither the Yellow Pages Industry?, Search Engine Watch

Link Building

• Internet Marketing & Linkbuying Madness, Jabz
• Revisiting your linking strategies for a link health check, Jennifer Slegg
• 15 Link Building Methods, Get The Most Out Of Each Of Them, Shylock Blogging

Paid Search & Contextual

• Does Google Referrals Earn You Money?, Search Engine Roundtable
• Google AdSense PIN Feature Temporarily Broken, Search Engine Roundtable
• Google News indexing Yahoo PPC ads, BlogStorm
• How the Heroes Premiere Showcases Paid Search Usage by ABC, CBS, FOX and NBC, PPC Hero
• How to Convert & Import a Google Pay Per Click Campaign into Yahoo, Justin Davy
• Pepperjam’s Kris Jones on Search Arbitrage, Search Marketing Standard
• Setting Up & Optimising a PPC Campaign – Case Study 5 – Day 2, Reviewlicious
• Tell AdWords Advisor Why You Hate Broad Match, Search Engine Roundtable
• Before you apply to AdSense, Inside AdSense

Searching

• Yahoo’s Next Page Goes Offline, ResourceShelf
• Updated Database: FedSpending.org Adds Data and Contractor Search Capabilities, ResourceShelf
• Critical vulnerability found in Ask.com toolbar for IE, InfoWorld

SEM Industry

• Ask SEMpdx: What is the SEO Value Proposition?, Search Engine Guide
• Top 10 Reasons SEO Rocks: "SEO is Dead" Is Dead, Search Engine Watch

SEO & SEM

• 7 Geo Targeting SEO Tips, Brisbane SEO Blog
• Back-To-School SEO, News.com
• Google Directory PR movement, SEO Home
• SEO Forecasting, Oilman
• Wikipedia is #1 : What Are You Going to Do About It?, Search Engine Journal

Social Media

• StumbleUpon Vs Fark Traffic – Sharing Traffic Sources Day 1, ShoeMoney
• Real Time Search Soon At Twitter, TechCrunch
• Research Paper: Tagging Practices on Research Oriented Social Bookmarking Sites, ResourceShelf
• 4 Cool Features Reddit Has (That Digg Doesn’t), 10e20
• Tagging, the Social Bookmark, Yahoo! Publisher Network

Video, Music & Image Search

• Podanza – the podcast search engine, Pandia

Web Analytics

• Google Analytics in AIR; That’s What I’m Talking About, TechCrunch

Other Items

• Doodle: Moon Festival, Googlified
• Pour on the pedal power, Official Google Blog
• Google Building Blocks Toolkit, Shimon Sandler

Hot Items From Sphinn, Our Social News Sharing Site:

• Paid Links: Google Doesn’t Know the Face of “Evil”
• Wikipedia is #1 : What Are You Going to Do About It?
• Death to Linkbait. Long Live Sphinn-bait!
• 4 Cool Features Reddit Has (That Digg Doesn’t)
• Your Private Facebook Info Isn’t So Private
• do you link in or link out? – by [muhammad.saleem]
• Your blog’s comment form sucks. Yes, YOURS!
• One more Blog Rush post to make you puke
• Inspiration for Blog Posts
• Lee Odden Reminds Us That Email Marketing Works!
• Oh my God Dmoz is Gone!!!!
• The Squidoo effect on SEO
• How to explain delicious to your parents
• 5 Ways to Attract More Comments on Your Blog
• MicroFacebook? Microsoft in Talks to Buy Facebook Stake