Topic: Chicago

SearchCap: The Day In Search, December 10, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search & Real Time Madness Make no mistake. I think real time search is indeed one of the most exciting developments that’s happened in the search space in years. But I […]

SEO

SES Chicago ‘09: Day Three Live Blogging

Day three of SES Chicago 2009 is now complete, and that ends the standard conference sessions. Below is coverage from blogs that I found live blogging the event. Here is day three coverage: Black Hat, White Hat: Does It Really Matter Anymore?, BruceClay.com Facebook Rockstars Roundtable: Marketing for the Other Internet, BruceClay.com Facebook Rockstars RoundTable: […]

SearchCap: The Day In Search, December 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sues To Stop Online Scams Using Its Name Google is fighting back against the get-rich-quick and work-from-home scams that use its name. The company says it’s suing to stop what […]

SEO

SES Chicago ‘09: Day Two Live Blogging

Day two of SES Chicago 2009 is just about complete. Here is some of the live blog coverage from today. I may add to this coverage later on today, but if you spot anything I missed, feel free to comment with links. Igniting Viral Campaigns, BruceClay.com PR, Social, Search, Now & The Next 5 Years, […]

SearchCap: The Day In Search, December 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goggles Search By Images Google Goggles, which I wrote about this morning, is actually now live at google.com/mobile/goggles. The Google Mobile Blog announced it, saying: In a nutshell, Goggles lets […]

SEO

SES Chicago ’09: Day One Live Blogging

The first day of SES Chicago 2009 is now just about complete. Below is some of the live blog coverage of the conference that I found throughout the day. Customer Insights via Search Engine Tools from SES Chicago ’09, Search Engine Roundtable Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? from SES Chicago […]

SearchCap: The Day In Search, December 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Steals The Cool Crown From Google Microsoft has had a collection of mapping tools and assets that haven’t been fully utilized or received the play (or usage) of Google […]

Google Appears To Be Testing New Local AdWords Presentation

Mike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions: This is AdWords and not Local Listing Ads, but the presentation (with the blue pushpin) is similar, signifying a local business or a physical location. […]

Gems In The Google SEM Toolbox

Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. A quick bit of research can quickly uncover a multitude of blogs, books, tools, companies, etc. all focused on the topic and within this channel, there’s even more fragmentation and […]

SearchCap: The Day In Search, October 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Visited Pages, Past Hour & Fewer Shopping Sites Filtering You like it! You really like it! It being the Google Search Options feature that Google added to its search […]

SearchCap: The Day In Search, September 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]

Yahoo Neighbors Adds Community Conversation To Local Search

After a trial run in four markets, Yahoo has just launched Neighbors nationwide. Neighbors is an interesting and potentially very strong addition to Yahoo Local’s offerings. It’s been around since November 2007, when it debuted in two California markets. More recently, it’s been available in the San Francisco area, New York, Chicago, and Dallas. There’s […]

Google Gets Its Affiliates On, Summit-Style

Watching Shawn Collins of the Affiliate Summit conference tweeting about a big party at the Googleplex last night, I wondered what was up. Turns out folks were being entertained as part of Google’s own Google Affiliate Network Client Summit. Whoa. Is that new? Nope. Google tells me this is the 5th annual summit they’ve held. […]

The Best Call Is A Local One

When you call a business, would you rather dial a local number to talk to an actual human being or take your chances with the call-center mazes and lengthy waits frequently presented by 800 numbers? What, did I give away my answer? It’s basically an issue of human nature, and really there’s not much of […]

Using Analytics For Local Search Optimization

Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.

SEO

Google Showing Local Results On Non-Local Queries

Google is rewriting the local search space. They’re now showing local search results — a map, business listings, and more — even when searchers use generic terms that don’t include a local word. This was spotted in London last week, written about on Saturday by a California florist, and spread widely yesterday when Mike Blumenthal […]

SEO

5 (More) Search Tools You May Not Know … But Should

How would you like to track hot news geographically? Or see where social conversations are happening on a map? Maybe you’d like to find businesses that are open 24 hours a day, or research keywords on a state-by-state basis. If so, read on for a look at five search tools you may not know about, […]

PPC

Agency.com Sues iCrossing For Poaching Clients & Employees

Agency.com Sues Rival Over Clients from the Wall Street Journal reports that Agency.com is suing iCrossing for allegedly trying to hire Agency.com employees and steal their clients. Agency.com is specifically suing for breach of contract, tortuous interference and conspiring to misappropriate proprietary information and trade secrets. They are seeking $19.5 million in damages from iCrossing. […]

Microsoft Adds Virtual Earth Images To Live Search

Microsoft has added Virtual Earth “Birds Eye” panoramas to Live Search image search results. They appear to be live in the US only right now and around selected points of interest (images below) but they’re very striking. You can pan and zoom and switch from a Birds Eye view to aerial or map views and […]

A Small Business Marketing Success Story: K9cuisine.com

Being small is hard enough. But being small and in retail? That’s like having two strikes against you before the game even begins. From setting up relationships with banks, to finding trustworthy suppliers, to building a loyal customer base, being a small retailer is a challenge many businesses can’t meet. And if you’re an online-only […]

Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media

Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]

The Midwest Earthquake & Search Engine Responses

The Midwest of the US was rocked by an unusual 5.2 earthquake. Looking at Google Trends, which shows popular recent queries, I can see people immediately hit the search engines with queries like illinois earthquake, chicago earthquake, and midwest earthquake. So how did the search engines do? Especially when search engines are supposed to be […]