SearchCap: The Day In Search, April 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Topic: Chicago
Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine
Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]
Social Media Marketing for Small Business
While some in the search marketing industry debate the linkability of even the most unsexy Web sites—and by “unsexy”, they often mean “small business”—there’s an important element missing from the discussion: return on investment. The Investment: No one debates that an investment is required; viral marketing through social media demands a big chunk of your […]
SearchCap: The Day In Search, March 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Travelocity: “Profound Mistake To Think We’ve Figured Out How To Measure ROI On Search”
Jeffrey Glueck, CMO at Travelocity, offered some controversial, and to some, nearly heretical comments while speaking at the IAB’s Performance Marketing Forum this week in Chicago. According to coverage in Advertising Age, Travelocity has found that it’s a waste to buy non-branded search terms. Fully 96% of Travelocity’s bookings coming from paid search are from […]
Why The SEO Folks Were Mad At You, Jason
Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last December. I love Jason. I […]
PublicRoutes.com Adds Languages, Personalization
PublicRoutes.com, a service that helps you find directions from any point in several U.S. cities by subway, walking, driving or taking the bus, has added a translation feature that offers directions in 14 languages, and a feature called MyPublicRoutes, a personalization feature that remembers specific locations entered by users. PublicRoutes.com is available for New York, […]
YouTube Hiring Advertising Sales Representatives
ClickZ reports that Google’s YouTube is hiring six advertising sales representatives. I tracked down five of the job postings, all for the same position, but all based in different parts of the United States. Here they are: Detroit, MI Santa Monica, CA New York, NY Chicago, IL Boston, MA
Google’s Not So Top Terms & Top US Gainers For 2006
Last week, I wrote The Lies Of Top Search Terms Of The Year covering how the top terms of 2006 from Google turned out not to be the top terms at all in raw popularity. I caught up with Google at the end of that week to talk about this more but didn’t have a […]
Yes Virginia, SEO Is Rocket Science – Defending Search Engine Optimization Once Again
Like Greg Boser, I saw the articles and counter-articles emerge from Did-It’s swing at search engine optimization back in October, rolled my eyes and moved on. The argument’s been done before, done to death. But Greg’s got his back up now, and he provides an excellent read in The Half-Truths of Talking Frogs. I’ll highlight […]
SearchCap: The Day In Search, Dec. 18, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
You (& Sort Of YouTube) Named Time Magazine Person Of The Year
Time Magazine has declared You — that’s you, me, everyone — to be this year’s Person Of The Year. And You in a big way means YouTube, the video sharing site getting a long profile about how it has grown, with some interesting bits on how it now seeks to maintain its “underground image” as […]
SearchCap: The Day In Search, Dec. 15, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SES Chicago ’06 Comic Reel
The folks at SEOMoz have done it again, this time they designed this unique comic reel of what took place at SES Chicago a couple weeks ago. They did an excellent job capturing much of the action at the conference. I love this spin, great work guys. See the full comic strip by Rebecca. I […]
SearchCap: The Day In Search, Dec. 13, 2006
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: